PROTON has announced that for the month of June 2024, it successfully sold a total of 10,999 vehicles for the domestic and export markets. This allowed the national car manufacturer to strengthen its hold of second place in the automotive sales table.

The figures for June show a slight drop from May, during which the company recorded sales of 12,522 units. Proton said in a statement that sales volume was affected by a planned one-week plant shutdown for scheduled operations improvement activities.

However, overall, the company achieved a market share figure of 19.1% for the month, the same as its year-to-date (YTD) market share figure. Total sales for the first half of 2024 closed at 73,696 units.

According to Proton, total industry volume (TIV) for June is forecast softer than any month this year. An estimated 57,700 units were sold last month, lower than April, the previous low point in 2024 during a period affected by the long festive holiday.

Cumulatively however, the forecast TIV figure for the first six months of 2024 is approximately 386,600 units, which is nearly 20,000 units more than the same time period in 2023 when it reached a new record high.

June was a busy month for Proton. Aside from launching its e.MAS EV brand, it also celebrated the roll-out of the 5 millionth vehicle from its production line and launched the 2024 Proton X50.

This resulted in an immediate improvement in sales volume with the X50 returning to the top of the B-segment SUV class with 1,711 units, its best performance in three months. With production set to increase after the improvements to the plant, sales are expected to rise in the coming months.

The other model to finish at the head of its segment was the S70 with 1,440 units sold last month. The new model has lead C-segment sedan sales every month in 2024.

The Saga raked in a further 5,441 units in June, bringing its YTD sales figure to 34,838 units. On average over 5,800 units have been sold each month, making it easily one of the best-selling vehicles in the country.

PROTON has announced its sales performance for May 2024, which saw the national carmaker record sales of 12,522 units for both the domestic and export markets.

The figure represents a 13.6% increase compared to the previous month, bringing the total sales for the first five months to 62,697 units.

The achievement allows Proton to cement its second position in the overall national automotive sales ranking sales table with a forecast market share of 19%.

In a statement, Proton stated that the sales growth is in line with the trend for Total industry volume (TIV) which is estimated to have grown by 20.7% to approximately 70,000 units in May.

Cumulatively, the year-to-date (YTD) figure for TIV is estimated to be at 330,236 units, equivalent to 8.8% increase over 2023.

The automakers’s plans to expand and reestablish its brand in countries such as Trinidad and Tobago, Bangladesh, and Iraq this year have proven fruitful as its export sales came in at 509 units in May, the highest shipment recorded for 2024 thus far.

Since February this year, the best-selling export model is the Saga, which again led the pack with 360 units exported in May.

Most models also saw an uptick in May export sales, bringing the cumulative export sales to 1,344 units since January this year compared to 820 units for the same period in 2023. This represents a 63.9% increase in year-to-date export sales.

In Malaysia, the X90 reclaimed the title of the most popular D-segment SUV with 364 units sold. Sales of the S70 increased by 23% to 2,011 units, up from 1,635 units recorded in April.

Meanwhile, Saga sales increased by 21.6% to 6,119 units in May, with year-to-date sales growing by 8% to 29,397 units.

PROTON continued its positive growth trajectory to start the year by reporting 13,602 sales (domestic and export) in February. By doing so, total sales for the first two months grew to 26,484 units, an increase of 3% over the same time period from 2023.

The achievement is particularly noteworthy as automotive sales are traditionally slower at the beginning of the year after the year-end sales push in December.

After the first two months of 2024, total-industry-volume is estimated to have grown by 13.8% year-to-date to 129,353 units as an influx of new brands launching both traditional and EV models generates a lot of buyer interest.

The national carmaker’s market share is forecast to be at 20.5%, placing it comfortably in second position in the overall national automotive sales ranking.

Launched at the end of November 2023, the S70 has unlocked pent up demand and interest from buyers in both domestic and international markets. Sales increased by 60.5% to 2,314 units in February, as production continues to ramp up.

About to enter its 39th year of continuous production, the Saga recorded sales of 6,212 units in February, making it the fifth consecutive month the car has exceeded the 6,000 unit a month barrier.

More impressively, with a total of 12,341 units sold in the first two months of 2024, year-to-date sales for the model are now 10.9% higher than the previous year.

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Apart from the S70, other models also ended February as sales leaders for their respective segments. The Persona and the X90 both continued to reign in their categories respectively with 1,859 and 374 units sold, respectively.

The X50 meanwhile ended February in second place for B-segment SUVs with 1,816 units, while the X70 saw an uptick of 19.6% to 445 units. The Iriz added 3.8% to close at 543 units.

Finally, although production has ended for the Exora, 39 units were sold in February and to date, over 194,250 units of the model have been sold, making it the most successful C-segment MPV in Malaysia’s automotive history.

Notably, its export business leapfrogged by 223% to 346 units in February as compared to January this year while year-to-date export growth stands at 50.5% with 453 units sold to overseas markets this far.

PROTON has announced its sales performance for the month of January 2024, with 12,882 units (domestic and export) sold last month.

According to the national car manufacturer, this marks their best start to a year since 2013. The figure represents a 1.3% increase compared to December 2023 and a gain of 10.3% compared to the same period last year.

Meanwhile, the national automaker’s market share for January is estimated at 19.5%, which is 3.3% higher compared to the previous month.

The Total-Industry-Volume (TIV) is estimated at 66,134 units, which would translate to a decline of 15.6% compared to December that saw the numbers inflated by the traditional year-end push for higher vehicle sales to close 2023.

On individual models, the Saga maintains its popularity with 6,129 units sold, followed by Malaysia’s most popular SUV, the X50, with 2,002 units, and the B-segment sedan leader, Persona, with 1,846 units.

In fourth place is Proton’s newest model, the S70, which recorded sales of 1,442 units last month. Proton says the sedan now has over 8,000 orders, reflecting the strong and positive response it has received from eager customers.

The S70 also made its way to its first export market in Brunei, as 15 units were delivered ahead of its official launch there in February.

Proton’s flagship model, the X90, also performed well with 365 units sold last month, solidifying its position as the leader in the D-segment SUV market.