After more than a decade, Proton has made its long-awaited return to the neighboring market of Singapore with the launch of the Proton e.MAS 7 electric vehicle (EV), managed by the new distributor VINCAR Group.
This best-selling EV in Malaysia was officially launched at The Car Expo 2025, which recently took place.
According to Proton’s Chief Executive Officer, Dr. Li Chunrong, “The launch of the Proton e.MAS 7 in Singapore marks an important step in expanding our international market, as well as our commitment to introducing high-quality and advanced EVs to this region.”
“We are confident that the e.MAS 7, with its attractive features and suitability for urban environments, will receive a positive response from Singaporean drivers who are increasingly prioritizing electric mobility,” he explained.
Proton’s return to Singapore aligns with the country’s rapid transition towards green mobility.
The Singapore EV market is reported to have seen a consistent increase from 12 percent in 2022 to 18 percent in 2023, with a target of reaching 55 percent by 2027.
The Singaporean government also aims to provide up to 12,000 EV charging points in 2,000 Housing and Development Board (HDB) parking areas by the end of this year, and 60,000 by 2030.
In Singapore, the Proton e.MAS 7 is offered in six attractive color options, including the new color Moyu Black.
Based on the supplied images, the Proton e.MAS 7 for this market resembles the Prime variant sold in Malaysia, featuring 18-inch wheels (compared to the 19-inch wheels for the Premium variant).
Other features include a 15.4-inch touchscreen, Flyme Auto audio system, and full LED lighting.
The Proton e.MAS 7 is priced starting from S$173,988 (approximately RM565,429).
Proton New Energy Technology Sdn Bhd (Pro-Net) recently delivered three Proton e.MAS 7 electric SUVs to the management of Northport (Malaysia) Sdn Bhd for use by its auxiliary police force.
This achievement marks Northport as the first port operator in the country to utilize the e.MAS 7 in its fleet management, reinforcing its commitment to corporate ESG initiatives and sustainable transportation solutions.
The use of the Proton e.MAS 7 electric SUV will not only reduce fuel consumption, carbon emissions, and noise pollution, but its quiet and smooth ride will also make patrol operations more comfortable and reduce officer fatigue.
According to Zhang Qiang, CEO of Pro-Net, “We are delighted to be working with Northport, an organization that exemplifies sustainability.”
“Its use in Northport’s operations proves that electric vehicles are not just a vision of the future, but a solution that can be adopted today.”
Fakhrul Azhar Tajudin, CEO of Northport, said, “At Northport, we are committed to practicing a sustainable approach and supporting clean energy solutions.”
“As a port that is proud of its Malaysian identity, the selection of the Proton brand also reflects our support for local innovation and national industry development. With its balance of performance, safety and technology, the Proton e.MAS 7 is a suitable choice to meet the demanding operational needs of the port.”
In March, Pro-Net, a subsidiary of Proton, successfully sold 797 units of the Proton e.MAS 7 electric SUV.
This brings the total deliveries of the e.MAS 7 to 1,853 units for the first quarter (Q1) of 2025, contributing to a market share of 30 percent thus far this year, making it the number one EV in Malaysia.
According to Zhang Qiang, the CEO of Pro-Net, “We would like to extend our gratitude to customers for their unwavering support and confidence in the Proton e.MAS 7, as well as their trust in us to provide an ecosystem that allows them to enjoy an electric driving experience.”
“This achievement will motivate us to continuously improve in offering high-quality products and provide a better ownership experience for our customers,” he stated.
For the Malaysian market, the Proton e.MAS 7 is available in two variants, the Prime priced at RM105,800 and the Premium priced at RM119,800, applicable for the first 6,000 bookings.
To facilitate users, Proton has established 75 DC charging points with up to 120 kW at several dealerships.
Additionally, owners can access over 90 percent of existing charging points in Malaysia operated by Gentari, JomCharge, chargEV, DC Handal, Chargesini, Carput Zap, RExharge, and Charge+, along with a live integrated charging map through the Proton e.MAS app.
Zhang Qiang further remarked, “Our goal is not just to sell cars; we aim to develop a complete ecosystem that involves not only 36 dealerships but also the entire EV charging infrastructure in Malaysia.
“We are also working closely with charging point operators (CPOs) to facilitate easier EV ownership as we want our customers to transition smoothly from ICE to EV.”
The automotive company Proton has announced a comprehensive support initiative for residents and victims of the gas pipeline fire incident in Putra Heights that occurred on the morning of April 1.
A total of RM250,000 has been allocated to address the immediate needs of residents who have lost their homes, including those placed in several temporary evacuation centers (PPS).
Proton has also established six service centers in the nearby area to offer a thorough free vehicle assessment program, in addition to assisting with insurance claims for all Proton brand vehicles affected by the unfortunate incident.
This service aims to assess the extent of damage in detail and provide owners with a clear pathway for the repair and recovery of affected vehicles.
Affected Proton owners can obtain a comprehensive assessment free of charge at the following six Proton service centers:
For more information, please contact Proton’s 24-hour customer service line at 1-800-88-8398 or via WhatsApp at 012-219 5426.
The Proton e.MAS7 convoy, along with four X Series vehicles showcased by Proton and Pro-Net, embarked on a journey spanning 9,000 km last Thursday (March 20).
The ASEAN Unity Drive 2025 (AUD 2025) is an initiative that highlights Malaysia’s leadership in driving green mobility, cross-border collaboration, and automotive innovation across Southeast Asia.
The Proton e.MAS7 has been chosen as the official vehicle for AUD 2025, symbolizing Malaysia’s commitment to electric mobility and supporting the national EV agenda and broader ASEAN sustainability goals.
Two main routes have been planned:
Northern Route: Starting in Hanoi, Vietnam, passing through Laos, Cambodia, and Thailand before arriving in Malaysia.
Southern Route: Starting in Manila, Philippines, through Sabah, Brunei, Sarawak, Indonesia, and Singapore before reaching Malaysia.
The AUD 2025 convoy will converge at the Malaysia Autoshow 2025 (MAS 2025), which will take place at MAEPS, Serdang from May 9 to 15.
The launch ceremony was held at the MITI Tower and officiated by the Minister of Investment, Trade, and Industry, YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz.
“The ASEAN Unity Drive 2025 represents the collective strength of the region in advancing sustainable mobility while reinforcing economic integration and environmental management.
“Malaysia, through initiatives such as the ASEAN Automotive Institute Alliance, is committed to forming a unified mobility ecosystem that accelerates innovation, aligns standards, and strengthens ASEAN’s position as a global leader in next-generation transportation.
“This initiative is a significant step towards a future-ready automotive industry and brings benefits to the entire region,” he added.
In addition to the launch of new models and exhibitions of EV and ICE technology, this year’s MAS 2025 will feature a Women in Automotive segment, a Career Day exhibition, and the ASEAN Automotive Debate.
A total of 55 leading brands are scheduled to participate in the Malaysia Autoshow 2025, which is expected to attract a larger audience compared to previous editions.
Proton has made its debut in the international electric vehicle (EV) market with the launch of the Proton eMAS 7 in Nepal.
According to the automaker, the launch follows the model’s strong performance in Malaysia since its debut on December 16 and helps to pave the way of a broader international strategy.
In the Nepalese market, the eMAS 7 is distributed by the brand’s authorised distributor, Jagdamba Motors. Similar to Malaysia, it is available in Prime and Premium guises, priced at NPR 5,699,000 (RM 183k) and NPR 6,799,000 (RM 218k), respectively.
There are six colours to choose from, namely Platinum Silver, Turquoise Green, Slate Grey, Quarts Rose, Moyu Black, and Lithium White. Notably, Moyu Black is not offered in Malaysia.
Aside from the addition of the black colour, the specifications of the eMAS 7 for the Nepali market are the same as those for the Malaysian market. The Prime variant comes with a 49.52 kWh Aegis Short Blade battery that promises a WLTP range of 345 km, whereas the Premium variant, equipped with a 60.22 kWh battery, offers a range of 410 km.
According to Proton, the eMAS 7 embarked on a tour in Nepal from February 21 to March 4, prior to its official launch. The tour covered all seven provinces and included 18 stops, such as Janakpur, Birtamod, and Itahari.
The company said its entry to the market is timely and aligns well with Nepal’s Green Mobility Vision. Over the past four years, the EV penetration rate in the country has increased from 6% of its total industry volume (TIV) in 2021 to 73% in 2024, equivalent to a nine-fold increase from 1,138 units to 10,794 units during that period.
Currently, Jagdamba Motors has three operational dealers, with plans to finalise agreements with 12 dealers nationwide by the end of 2025. It also has plans to establish charging infrastructures and build a robust service center network nationwide.
“Nepal is just the beginning. Plans are already in motion to introduce the Proton eMAS 7 to other international markets to support the brand’s global growth ambitions,” said Dr Li Chunrong, Chief Executive Officer, Proton.
“Going forward, we will be bringing our EV model to Trinidad & Tobago, Mauritius as well as Singapore,” he added.
Proton has announced its sales performance for February 2025, during which it sold 11,232 units of vehicles. The figure includes both the domestic market and export sales, as well as the Proton eMAS and smart electric vehicles.
The number reflects an increase of 13.2% compared to January’s record. Proton said it estimates a market share of 17.2% from a forecast total industry volume (TIV) of 65,276 units.
The national automaker also revealed that three of its models lead their respective segments for Year-To-Date (YTD) sales. The S70 remains the best-selling C-segment sedan in Malaysia with 2,340 units sold in the first two months of the year.
The X90 continues to dominate D-segment SUV sales, with 746 units sold last month, while the X50 cements its position atop the class with a sales of 1,824 units.
As for the eMAS 7, Proton noted that the popularity of the EV is surging, with over 4,500 bookings received since its launch. February saw 580 units of the eMAS 7 delivered to customers, bringing the total number of deliveries to over 1,000 units.
Aside from domestic sales, the MAS 7 is also in line to make waves in export markets. 50 units were shipped to Nepal in February ahead of its future launch while a small number of units have also been sent to Singapore and Trinidad & Tobago for evaluation purposes.
Along with increases in sales, February also brought new developments to Proton’s export operations with the roll out of the CKD version of the LHD Proton Saga at the Ezz Elarab Elsewedy Automotive Factories (ESAF) in Egypt. The new facility was built with an investment of USD50 million, with an annual production capacity of 40,000
vehicles.
“Sales for Proton recovered in February after a slow start to 2025. There is some lingering uncertainty regarding buyer liquidity but for now, our volumes are on an upward trend. Therefore, as a whole, Proton is continuing to chase sales volumes for our range of ICE products while setting the pace in the EV market.
“The Proton e.MAS 7 has proven to be an early success so our challenge now is to keep it in the spotlight while aggressively planning for our other model introductions later this year,” said Roslan Abdullah, Chief Executive Officer, Proton Edar.
Pro-Net has announced that it has delivered 1,000 units of the Proton eMAS 7 to date. The electric vehicle was officially launched on 16 December 2024.
The subsidiary of Proton stated that the overwhelming response to the eMAS 7 is a testament to the trust Malaysians have placed in the national automaker’s vision for sustainable mobility.
“The success of the eMAS 7 is a reflection of our commitment to providing a compelling EV proposition that aligns with the needs of Malaysian consumers.
“Our goal is not just to sell cars but to foster a complete ecosystem that ensures a seamless and confident transition to electric mobility,” said Zhang Qiang, Chief Executive Officer of Pro-Net.
The company says survey results indicate that 58% of buyers recognize the eMAS 7 as a value-for-money proposition, while 51% appreciate its spaciousness and practicality.
Additionally, 38% were drawn to its advanced safety features, including Level 2 ADAS and semi-autonomous driving capabilities, and 39% cited the Live Integrated Charging Map as a key factor in their decision-making process.
According to Pro-Net, they have secured over 4,500 bookings for the EV. The company is confident of reaching 6,000 bookings soon, thanks in part to the extension of the Power Package that provides exclusive pricing to early adopters.
The company added that the eMAS 7 has captured 25% share of the local EV market. As a refresher, it has also emerged as the best-selling EV in Malaysia for January 2025.
Proton’s International Sales Division has announced the launch of the locally assembled (CKD) Proton Saga in Egypt, coinciding with the 20th anniversary of their partnership.
This achievement comes just three months after the inauguration of the CKD factory at Ezz Elarab Elsewedy Automotive Factories (ESAF) by Malaysia’s Prime Minister, YAB Dato’ Seri Anwar Ibrahim, in November of last year.
According to Dr. Li Chunrong, the Chief Executive Officer of Proton, “Egypt’s strategic location and large population provide exceptional growth opportunities for Proton.”
“In 2024, Proton’s export sales increased by 31.1 percent, and Egypt played a crucial role in this achievement.”
He further explained that in addition to the Proton Saga, the company will explore opportunities to launch a range of products, including SUVs and NEVs, depending on market conditions.
The ESAF CKD factory was built with an investment of US$50 million and has an annual production capacity of 40,000 units (two shifts).
According to Eng. Amr Abu Al-Saud, Chief Executive Officer of Ezz Elarab Elsewedy Investment (ESI), mass production is set to begin in the first quarter (Q1) of 2025.
The 20-year partnership between Proton and Ezz Elarab Automotive has successfully sold over 18,000 vehicles in the Egyptian market.
Proton recently presented a Proton S70 as the grand prize to Miss Asia (Southeast Asia) 2024 winner Janice Chian Yan Tong, during a ceremony held at the Proton Centre of Excellence (COE) headquarters.
The 24-year-old, originally from Ipoh, was crowned the prestigious title over 16 other finalists.
“Proton is proud to present the winner of Miss Asia (Southeast Asia) 2024 with a unit of the Proton S70 as the grand prize and as a reward for her victory. This prestigious pageant embodies excellence, ambition, and confidence, which are values that align perfectly with our own corporate values,” stated Roslan Abdullah, Deputy Chief Executive Officer of Proton.
After experiencing her new car for the first time, Janice expressed her admiration for the handling, smart features, and sleek design of the sedan.
“The Proton S70 delivers everything I could possibly want, impressive power, sophisticated style, safety, and modern technology. It is a car that truly stands out in its class,” Janice shared.
Launched in November 2023, the S70 is powered by a 1.5-litre turbo three-cylinder engine that produces 150 PS and 226 Nm of torque. Power is transmitted to the front wheels via a seven-speed dual-clutch transmission (DCT).
The selling prices start from RM73,800 for the Executive model, RM79,800 for the Premium, RM89,800 for the Flagship, and RM94,800 for the Flagship X.
National automaker Proton in a statement said that its X-Series SUV lineup remains resilient in the market despite facing stiff competition from other brands vying for the same customer base.
X50
According to the automaker, the X50 has emerged as its best-selling SUV, with total sales of 23,647 units last year. The 2024 version, launched on 4 June, received an overwhelming response with a total of 8,000 bookings in the first month. A total of 13,780 units of the 2024 X50 were sold last year, accounting for 58.3% of the model’s total sales.
Meanwhile, the X50 Sport Edition (SE) received 941 orders, with 299 units registered in less than a month after its debut.
A recent survey of over 1,300 customers revealed that X50 owners were drawn to the vehicle primarily due to its combination of features, engine performance and spacious cabin.
X70
Proton’s first SUV, the X70, recorded sales of 5,628 units for the 2025 version. This makes up 62.6% of the total 8,992 units sold in 2024.
From the same recent survey, key reasons for purchase included fuel efficiency, features and engine performance.
Launched in August last year, the 2025 X70 is a comprehensive update to its predecessor, featuring revised exterior styling, new interior equipment and upgraded ADAS level 2 safety technology.
X90
The X90, Proton’s entrant in the D-segment SUV space, ended 2024 with 3,553 units delivered, maintaining its position as a market leader since its launch two years ago.
Proton reported that buyers were drawn to the X90’s driving performance, storage capacity and value for money. About 30% of buyers preferred the car for its strong driving performance, while 27% liked it because of its large storage compartments, good value for money and number of features compared to competitors.
The automaker added that X90 owners have families with children with a similar buying profile as X50.
“Thanks to our intelligent models, we have managed to raise the overall level of sophistication in cars offered to Malaysian buyers and while the strong market response to our current model lineup is testament to the trust and loyalty we have earned from our customers. Looking ahead, we remain dedicated to delivering vehicles that offer outstanding performance, features, and value,” said Roslan Abdullah, Chief Executive Officer of Proton Edar.
Launched in December last year, Malaysia’s first national EV Proton eMAS 7 has hit the mark with the market with 421 units delivered to customers for its first month.
According to Proton, this places the eMAS 7 as the best-selling EV in Malaysia with a 25% share of the overall EV market for January.
“It took just one month for the Proton e.MAS 7 to lead national EV sales, proving Malaysians will make the switch to EVs when the product and price proposition are correct,” said Zhang Qiang, Deputy Chief Executive Officer of Proton Edar.
Current bookings for the eMAS 7 now exceed 4,000 units, and as a result, Proton is offering the launch package benefits to an additional 3,000 units.
The automaker said over 80% of bookings are for the Premium model and the numbers are set to go up over coming months as more units arrive and more dealerships are opened.
Meanwhile, Proton also announced its sales performance for January 2025, totalling 9,914 units for both domestic and export markets, including eMAS and smart cars.
This compares to 12,882 units (ICE cars only) reported for January 2024. Based on the estimated TIV figure, the company’s market share is therefore forecast at 19.7%, an increase from the overall figure of 18.7% last year.
Pro-Net marked a significant milestone in the company’s dealership expansion efforts with the official launching of four Proton e.MAS dealerships in Sabah and Sarawak.
In Kota Kinabalu, the Minister of Industrial Development and Entrepreneurship of Sabah, YB Datuk Phoong Jin Tze, officiated the opening of Harapan Maju Sabah Sdn. Bhd.’s Proton e.MAS showroom on February 8.
In Sarawak, Ybhg. Dato Wee Hong Seng, Mayor of Kuching South, launched the e.MAS dealership by Melinau EV Sdn. Bhd. on February 11.
The expansion continues with Ghee Hua Co. Sdn. Bhd. opening its showroom in Sarawak on February 13, followed by Fook Loi Eurocar Sdn. Bhd. in Sabah on February 28.
Zhang Qiang, Chief Executive Officer of Pro-Net said the opening of Pro-Net’s first dealerships in Sabah and Sarawak reflects their commitment to making electric mobility accessible to all Malaysians.
“With strong partners, we are confident that this milestone will accelerate the EV revolution in the region, bringing innovation, sustainability, and an exceptional EV ownership experience to our customers,” he added.
These new dealerships reflect Pro-Net’s ongoing commitment to expanding the EV ecosystem in East Malaysia.
The openings in Sabah and Sarawak are part of a larger vision to provide Malaysians with access to sustainable and innovative automotive solutions, while contributing to the region’s economic growth through job creation and the introduction of advanced technology.
The contemporary showrooms were crafted to both display cutting-edge electric vehicle technology from Proton and function as essential hubs for education and customer interaction.
Proton e.MAS dealerships aim to offer customers a more seamless experience by integrating sales with after-sales services, ensuring long-term support for EV owners.
Today marked the groundbreaking ceremony for the construction of the first phase of Proton’s electric vehicle (EV) assembly plant, which is located in the high-tech facility in Tanjung Malim.
With an investment of RM82 million, the first phase of this EV assembly plant is expected to be completed by the end of 2025, with an initial production capacity of approximately 20,000 units per year.
The plant will serve as the assembly location for various types of new energy vehicles (NEVs) for both the domestic and export markets, based on the Global Modular Architecture (GMA) platform, starting with the Proton e.MAS7 model.
Various smart manufacturing technologies will be employed to ensure the plant is ready for NEV production, including robotics, cloud-based factory management, the Internet of Things (IoT), and technologies related to Industry 4.0.
At the same time, Proton’s new plant is expected to create over 200 new job opportunities for the local community.
Proton has also planned for a second phase of production as preparation for the increasing demand for EVs both domestically and internationally, with production capacity set to rise to 45,000 units per year.
According to Dr. Li Chunrong, CEO of Proton, “PROTON is transitioning to become an OEM that offers both Internal Combustion Engine (ICE) and EV models as we established PRO-NET to sell smart vehicles before launching the Proton e.MAS 7.
“With the experience we have gained over the past few years in all aspects of these vehicles and customer needs, today we take the next step in realizing our dream of producing and developing EV models in Malaysia.
“The vehicles manufactured at this new plant will meet the needs of customers in the local and export markets and will help drive the growth of the EV market.
“Once completed, production at this new facility will focus on the Proton e.MAS 7 and future NEV offerings as PROTON expands its model range. Ultimately, we hope our success will create a modern and capable automotive ecosystem to encourage more OEMs to consider Malaysia and AHTV as a regional base for EVs,” he further stated.
In September last year, I had the opportunity to drive the twin model of the Proton eMAS 7, the Geely Galaxy E5.
Rather than putting the Galaxy E5 through its paces at the Proton Centre of Excellence (COE) test track, we hit the roads around Puncak Alam for a more authentic experience.
As I observed, the suspension system of the Galaxy E5 is not particularly suited to the road conditions we face here. It is a tad too soft and tends to bounce and sway on undulating surfaces.
While this kind of setup may cater to customers in China, Proton needs to draw upon its expertise to ensure that the eMAS 7 is equipped to handle the more challenging roads of Malaysia.
Which is why I was quite excited when invited to test drive the eMAS 7 from Shah Alam to Melaka. I was eager not only to experience Proton’s magic firsthand but also because this was my first time getting up close with the nation’s very first EV.
Exterior Design
Many are already aware that the exterior appearance of the eMAS 7 does not differ significantly from that of the Galaxy E5. Both models feature the same headlight and taillight designs, L-shaped daytime running lights (DRLs), and identical bumpers.
Of course, the front bumper of the Proton showcases the Proton eMAS logo, which is slightly different from the traditional Proton logo. Meanwhile, the ‘PROTON’ lettering beneath the rear lights and the ‘eMAS 7’ badge on the tailgate solidify the identity of this EV at the back.
I have no complaints about this, as the eMAS 7 certainly looks sharp and robust in the metal. Its sleek headlights and wide taillights give it an air of sophistication that belies its price.
Interior Space
It comes as no surprise that the interior layout of the eMAS 7 closely resembles that of the Galaxy E5. However, Proton has opted for a darker colour scheme in the eMAS 7 instead of the lighter white found in its twin.
While light colours can create a sense of spaciousness, the darker tones lend the eMAS 7 a more sophisticated feel. This choice is also more popular among Malaysian buyers simply because it is easier to maintain.
In terms of material quality, there are no substantial differences. The leather upholstery that covers much of the dashboard, seats, and steering wheel is delightfully soft to the touch.
However, I was somewhat disappointed to find that the footrest for the front passenger seat has been omitted, likely for cost-saving reasons.
Features
Despite this, the eMAS 7 boasts all the features offered in the Galaxy E5. This includes a 15.4-inch touchscreen, a 10.2-inch driver’s instrument panel, and a Wanos audio system with 16 speakers from Flyme Sound.
These include those integrated into the driver’s headrest, which serves to channel navigation instructions directly to the driver’s ears.
Unfortunately, the systems for Apple CarPlay and Android Auto are still not available, though an update is expected this year via an over-the-air (OTA) release.
This is not too much of a concern, as the built-in navigation system of the eMAS 7 is user-friendly, despite the map’s appearance being in need of some refinement.
What I find most interesting about this system is its ability to locate nearby charging stations.
According to Proton, the system can identify over 1,700 charging points nationwide, thanks to partnerships with various charging point operators such as Gentari, JomCharge, chargEV, DC Handal, Carput Zap, and ChargeSini.
The system provides detailed information about the selected charging stations, including the operator, type, number, capacity and availability of chargers, rates, and much more.
Performance
Both the Prime and Premium variants of the eMAS 7 feature a single electric motor on the front axle, generating 218 PS (160 kW) and 320 Nm of torque.
The key difference between these variants lies in battery capacity: 49.52 kWh for the Prime and 60.22 kWh for the Premium. The Prime offers a WLTP driving range of 375 km, while the Premium extends this by an additional 65 km.
Driving from Shah Alam to Melaka, I had no worries about the vehicle’s range, as the distance is about 160 km, which is less than half the capacity offered by the Premium variant.
To assess the efficiency of this ‘12-in-1’ powertrain, I drove leisurely at speeds of around 90 to 100 km/h. Upon arriving at my destination, the energy consumption indicated a figure of around 10 to 11 kWh per 100 km, meaning I had used less than 30% of the battery’s energy for this journey.
Handling
Proton’s engagement in the eMAS 7/Galaxy E5 project is evident in the real-world performance of the eMAS 7’s suspension system.
The differences between the two models are notably pronounced, with the eMAS 7 demonstrating superior ride quality and handling characteristics.
The retuned dampers provide greater stability and tranquility at high speeds, while still managing to maintain comfort at lower speeds.
The steering feel is commendable for an EV, and the NVH (noise, vibration, and harshness) levels are impressive, with exterior noise being effectively muted. Road noise is minimal, even though this variant is fitted with 19-inch rims.
Conclusion
Personally, I find the eMAS 7 quite intriguing. Priced between RM109,800 and RM129,800, it offers excellent value for those keen to explore the world of EVs.
While the relatively short driving range may be a concern for frequent long-distance travellers, for those who do not regularly embark on such journeys, the eMAS 7 is definitely worth considering.
To ring in the Lunar New Year and celebrate the delivery of the first Proton e.MAS 7 to our customers, Pro-Net is offering a 30% discount on public charging fees.
From January 25 to February 3, Proton e.MAS and smart owners can enjoy this special offer at over 80% of public charging stations.
Just use the Proton e.MAS or Hello smart apps to start your charging session, and the discount will be applied automatically.
Proton e.MAS is all about making EV ownership easy and enjoyable with smart features like live charging station availability and route planning based on your car’s battery level.
This would be a significant expansion of its charging map coverage as the charging network operated by Shell Recharge includes High-Performance Charging Stations along major highways, with most of the stations can deliver 180kW of charging power.
Plus, thanks to Pro-Net’s partnership with Shell Recharge, the company is adding even more charging points across highways and city hotspots, including high-speed chargers for quicker stops.
This highly anticipated addition follows the recent integration of the ChargeSini Network, which was also the first in Malaysia to be accessible via a roaming arrangement.
Currently, the charging networks accessible on both Proton e.MAS and Hello smart apps include Gentari, Jomcharge, chargEV, DC Handal, CarputZap, and ChargeSini.
Following its unveiling at the Kuala Lumpur International Mobility Show 2024 (KLIMS 2024), Proton has officially launched the limited edition Proton X50 Sport Edition SUV.
Based on the X50 Premium variant, the X50 Sport Edition features a sportier exterior, thanks to the Sport Edition aerokit, the Quartz Black color, and red accents on the front splitter, side skirts, and rear bumper. It also boasts 18-inch 10-spoke alloy wheels and glossy black grilles.
Additionally, this SUV is adorned with red body decals and is marked by the Sport Edition emblem.
Inside the cabin, there are door sill plates, Sport Edition floor mats, and red trim on the seats, door panels, and front armrest.
In terms of power, it retains the 1.5-liter three-cylinder turbo engine, delivering 150 PS and 226 Nm of torque, paired with a seven-speed dual-clutch transmission.
Only 1,000 units of the Proton X50 Sport Edition will be available, each priced at RM98,300 after a RM7,000 rebate offered throughout January.
Proton, through its subsidiary Pro-Net, has extended the Power Pack package offered for the Proton e.MAS 7 electric SUV to an additional 3,000 customers, along with a rebate of RM4,000.
For your information, the Power Pack launch package includes:
Power Home: Free 7kW Home Charger worth RM1,500
Power Plus: Free V2L Adapter worth RM500
Power Online: 5-Year Unlimited Internet Data worth RM1,800
Power Thru: Unlimited Vehicle Warranty for 6 years and Battery and High-Voltage Component Warranty for 8 years / 160,000 km
Power Exchange: Exclusive RM1,200 Rebate for Proton Owners trading in their vehicles
Officially launched in mid-December, the Proton e.MAS 7 is powered by a single electric motor producing 215 hp and 320 Nm of torque, with a range of up to 345 km for the Prime variant and up to 410 km for the Premium variant.
The selling price of the Proton e.MAS 7 starts at RM105,800.
According to Pro-Net’s CEO, Zhang Qiang, “Due to exceptional demand, we are pleased to extend this offer so that more Malaysians can experience the Proton e.MAS 7 and the benefits of owning an EV.”
“This achievement reflects our customers’ trust in us as well as their commitment to moving towards a greener future.”
Proton closed its books for 2024 with sales of 152,352 units for both domestic and export markets, allowing the company to claim second place once again in the sales ranking table.
14,601 units were sold in December last year, showing a 19.7% increase over the previous month.
According to Proton, it is the second highest sales figure for the year, following a bumper month for exports with 1,131 units shipped to overseas markets.
Aside from sales of Proton vehicles, Proton is also the importer and distributor for smart Automobile models via its subsidiary Pro-Net.
For the year 2024, 622 units of the smart #1 and #3 were sold bringing the number of total vehicles sold to 152,974 units.
Total industry volume (TIV) for 2024 is estimated to be 813,521 units, marking a second consecutive record-setting year of automotive sales for Malaysia. Proton’s market share for this year is estimated to be 18.7%.
This marks the sixth year in a row the company has achieved second position in the standings, giving it a solid foundation from which to take on the competition in 2025.
As expected, the Saga emerged as Proton’s best-selling model last year with 72,769 units sold – an increase of 3.7% compared to 2023.
As the model heads towards its 40th anniversary, it has an impressive list of accolades to its name including being the first Malaysian vehicle with over 2 million sales, which was achieved in June last year.
The S70 ended its first full year of production and sales with a total of 19,182 units delivered in 2024 to easily become the most popular C-segment sedan in the country.
Meanwhile, the 2024 Proton X50 received an overwhelming response with a total of 8,000 bookings within the first month after its debut.
Sales in December were 36.8% higher month-on-month at 2,614 units while for the year, total sales were 23,647 units making it the best-selling B-segment SUV for the fourth year in a row.
The 2025 X70 continues to find favour with buyers, with 8,992 units delivered throughout the past year. Notably, its December sales increased by 36.7% to 1,456 units, compared to 1,065 units in November, driven by year-end promotions.
As for the Proton X90, the flagship SUV completed its first full year of sales as the sales leader for D-segment SUVs with 3,553 units sold.
Finally, sales of the Persona and Iriz also increased, with 18,853 units and 5,113 units sold in 2024, respectively.
Pro-Net has announced that the Proton e.MAS 7 electric vehicle has received over 2,500 orders since reservations for the electric segment C SUV opened at the end of October.
According to Zhang Qiang, the CEO of Pro-Net, “The enthusiasm shown by Malaysians for the Proton e.MAS 7 reflects their readiness to embrace sustainable mobility.”
“With a combination of innovative features and exceptional value, the Proton e.MAS 7 is designed to be the ideal choice for those looking to transition to electric vehicles.”
The Proton e.MAS 7 is available in two main variants: the Prime, which features a 49.52 kWh battery offering a driving range of 345 km, and the Premium variant with a 60.22 kWh battery pack that provides a driving range of up to 410 km.
Specially for the first 3,000 customers, Proton offers a rebate of RM4,000, along with a special package that includes:
Power Home: 7 kW home charger (valued at RM1,500)
Power Plus: V2L adapter (valued at RM500)
Power Online: 5-year internet data package (valued at RM1,800)
Power Thru: Unlimited vehicle warranty for 6 years, and a warranty of 8 years or 160,000 km for the battery and high-voltage components.
Power Financing: Interest rate of 1.98% from Proton Commerce (up to RM3,000)
Power Exchange: Exclusive rebate of RM1,200 for the exchange program for current Proton owners.
Malaysians living around Shah Alam who are interested in viewing the Proton e.MAS 7 can visit the Proton e.MAS showroom located at the Ideal Convention Centre (IDCC) in Shah Alam.
Operated by SG Cars Sdn Bhd, it is the first distribution center for Proton’s new energy vehicle (NEV) brand.
It is reported that 37 dealers have been appointed nationwide, with 30 expected to be fully operational by the end of this year.
This expansion effort has been bolstered by a knowledge-sharing R&D visit to the Geely Research Institute in Hangzhou, China, attended recently by more than 40 principal dealers and executives.
During the visit, participants were introduced to Geely’s latest technology and gained valuable insights into premium EV maintenance, staff training, sales strategies, and operational excellence.
Pro-Net is also seeking partners interested in joining the expanding Proton e.MAS dealer network.
Malaysia’s Leading Automotive News | ENGEAR ENGLISH
