THE Volvo S60 in America has become a quiet alternative to the BMW 3-Series and Mercedes-Benz C-Class. Now, this executive sedan has reached the end of its life.

Volvo has confirmed that sales of the S60 will be discontinued in the United States (US) after 24 years, spanning three generations.

“After five years Volvo Cars is ending production of the S60 sedan in Ridgeville, South Carolina at the end of June 2024 for the US and some other markets to focus on the all-new EX90,” a Volvo spokesperson told Motor1.

The third-generation Volvo S60 was introduced as a 2019 model and manufactured in the South Carolina facility.

Several variants were offered throughout production, from the base T5 version with 252hp to the high-performance Polestar Engineered model.

Compared to its competitors, Volvo S60 sales have been relatively lackluster in the US. Its sales have never exceeded 20,000 units per year, averaging around 10,000 to 12,000 units annually.

In comparison, BMW and Mercedes each sold 33,000 units of the 3-Series and C-Class respectively last year.

At the same time, the discontinuation of the Volvo S60 is expected to pave the way for more profits for Volvo when they introduce the EX90 later.

The EX90 is Volvo’s first fully electric (EV) three-row SUV, equipped with a 111kWh battery delivering 496hp and a driving range of up to 480km.