Tag Archives: registration

Toyota files trademark for “GR Celica” in Brazil

If you have been closely following Toyota’s developments, you may have come across some news about the comeback of an iconic name – Celica.

Rumors about the return of the Celica name have been circulating online for years.

However, all speculation was finally put to rest when Vice President Yuki Nakajima confirmed the news of a new Celica model’s development to the public during the Rally Japan event in November 2024.

This news was further strengthened by a recent report indicating that the manufacturer has registered the trademark “GR Celica” in the Brazilian market, dated January 15, and officially published on February 4, according to Carscoops.

With this development, it suggests that the GR Celica model will also be offered in South America alongside primary markets such as Europe and Japan.

Several reports suggest that the GR Celica will be powered by a 2.0-liter inline-four turbo engine, generating around 400 hp and paired with the GR-Four all-wheel drive system.

This new engine has already been showcased by Toyota in the GR Yaris M Concept, featuring the G20E code positioned mid-ship.

Two questions arise: Is the GR Yaris M Concept actually an indication of the engine configuration for the GR Celica, or does it refer to another model, namely a successor to the MR2?