Proton New Energy Technology Sdn Bhd (Pro-Net) recently delivered three Proton e.MAS 7 electric SUVs to the management of Northport (Malaysia) Sdn Bhd for use by its auxiliary police force.
This achievement marks Northport as the first port operator in the country to utilize the e.MAS 7 in its fleet management, reinforcing its commitment to corporate ESG initiatives and sustainable transportation solutions.
The use of the Proton e.MAS 7 electric SUV will not only reduce fuel consumption, carbon emissions, and noise pollution, but its quiet and smooth ride will also make patrol operations more comfortable and reduce officer fatigue.
According to Zhang Qiang, CEO of Pro-Net, “We are delighted to be working with Northport, an organization that exemplifies sustainability.”
“Its use in Northport’s operations proves that electric vehicles are not just a vision of the future, but a solution that can be adopted today.”
Fakhrul Azhar Tajudin, CEO of Northport, said, “At Northport, we are committed to practicing a sustainable approach and supporting clean energy solutions.”
“As a port that is proud of its Malaysian identity, the selection of the Proton brand also reflects our support for local innovation and national industry development. With its balance of performance, safety and technology, the Proton e.MAS 7 is a suitable choice to meet the demanding operational needs of the port.”
In March, Pro-Net, a subsidiary of Proton, successfully sold 797 units of the Proton e.MAS 7 electric SUV.
This brings the total deliveries of the e.MAS 7 to 1,853 units for the first quarter (Q1) of 2025, contributing to a market share of 30 percent thus far this year, making it the number one EV in Malaysia.
According to Zhang Qiang, the CEO of Pro-Net, “We would like to extend our gratitude to customers for their unwavering support and confidence in the Proton e.MAS 7, as well as their trust in us to provide an ecosystem that allows them to enjoy an electric driving experience.”
“This achievement will motivate us to continuously improve in offering high-quality products and provide a better ownership experience for our customers,” he stated.
For the Malaysian market, the Proton e.MAS 7 is available in two variants, the Prime priced at RM105,800 and the Premium priced at RM119,800, applicable for the first 6,000 bookings.
To facilitate users, Proton has established 75 DC charging points with up to 120 kW at several dealerships.
Additionally, owners can access over 90 percent of existing charging points in Malaysia operated by Gentari, JomCharge, chargEV, DC Handal, Chargesini, Carput Zap, RExharge, and Charge+, along with a live integrated charging map through the Proton e.MAS app.
Zhang Qiang further remarked, “Our goal is not just to sell cars; we aim to develop a complete ecosystem that involves not only 36 dealerships but also the entire EV charging infrastructure in Malaysia.
“We are also working closely with charging point operators (CPOs) to facilitate easier EV ownership as we want our customers to transition smoothly from ICE to EV.”
Good news for Proton eMAS 7 and smart EV owners returning home for Aidilfitri. Pro-Net, a subsidiary of Proton, is offering a special discount of 30% on EV charging fees from March 29 to April 7, 2025.
According to the company, this initiative ensures a smoother and more affordable balik kampung experience.
Established in 2022 as the official distributor of smart and Proton eMAS electric vehicles, Pro-Net provides access to over 2,000 public charging points across the country, which is the largest integrated charging network in Malaysia.
Pro-Net’s Chief Executive Officer, Mr. Zhang Qiang, expressed his excitement for this initiative: “At Pro-Net, we are focused on making electric driving practical and enjoyable for all. As we celebrate Raya, we want to thank our customers by making it easy and affordable for them to get home.”
Proton eMAS and smart EV owners can enjoy this special offer at over 85% of public charging stations. Just use the Proton eMAS or Hello smart apps to start your charging session, and the discount will be applied automatically.
Pro-Net marked a significant milestone in the company’s dealership expansion efforts with the official launching of four Proton e.MAS dealerships in Sabah and Sarawak.
In Kota Kinabalu, the Minister of Industrial Development and Entrepreneurship of Sabah, YB Datuk Phoong Jin Tze, officiated the opening of Harapan Maju Sabah Sdn. Bhd.’s Proton e.MAS showroom on February 8.
In Sarawak, Ybhg. Dato Wee Hong Seng, Mayor of Kuching South, launched the e.MAS dealership by Melinau EV Sdn. Bhd. on February 11.
The expansion continues with Ghee Hua Co. Sdn. Bhd. opening its showroom in Sarawak on February 13, followed by Fook Loi Eurocar Sdn. Bhd. in Sabah on February 28.
Zhang Qiang, Chief Executive Officer of Pro-Net said the opening of Pro-Net’s first dealerships in Sabah and Sarawak reflects their commitment to making electric mobility accessible to all Malaysians.
“With strong partners, we are confident that this milestone will accelerate the EV revolution in the region, bringing innovation, sustainability, and an exceptional EV ownership experience to our customers,” he added.
These new dealerships reflect Pro-Net’s ongoing commitment to expanding the EV ecosystem in East Malaysia.
The openings in Sabah and Sarawak are part of a larger vision to provide Malaysians with access to sustainable and innovative automotive solutions, while contributing to the region’s economic growth through job creation and the introduction of advanced technology.
The contemporary showrooms were crafted to both display cutting-edge electric vehicle technology from Proton and function as essential hubs for education and customer interaction.
Proton e.MAS dealerships aim to offer customers a more seamless experience by integrating sales with after-sales services, ensuring long-term support for EV owners.
Proton, through its subsidiary Pro-Net, has extended the Power Pack package offered for the Proton e.MAS 7 electric SUV to an additional 3,000 customers, along with a rebate of RM4,000.
For your information, the Power Pack launch package includes:
Power Home: Free 7kW Home Charger worth RM1,500
Power Plus: Free V2L Adapter worth RM500
Power Online: 5-Year Unlimited Internet Data worth RM1,800
Power Thru: Unlimited Vehicle Warranty for 6 years and Battery and High-Voltage Component Warranty for 8 years / 160,000 km
Power Exchange: Exclusive RM1,200 Rebate for Proton Owners trading in their vehicles
Officially launched in mid-December, the Proton e.MAS 7 is powered by a single electric motor producing 215 hp and 320 Nm of torque, with a range of up to 345 km for the Prime variant and up to 410 km for the Premium variant.
The selling price of the Proton e.MAS 7 starts at RM105,800.
According to Pro-Net’s CEO, Zhang Qiang, “Due to exceptional demand, we are pleased to extend this offer so that more Malaysians can experience the Proton e.MAS 7 and the benefits of owning an EV.”
“This achievement reflects our customers’ trust in us as well as their commitment to moving towards a greener future.”
Pro-Net has announced that the Proton e.MAS 7 electric vehicle has received over 2,500 orders since reservations for the electric segment C SUV opened at the end of October.
According to Zhang Qiang, the CEO of Pro-Net, “The enthusiasm shown by Malaysians for the Proton e.MAS 7 reflects their readiness to embrace sustainable mobility.”
“With a combination of innovative features and exceptional value, the Proton e.MAS 7 is designed to be the ideal choice for those looking to transition to electric vehicles.”
The Proton e.MAS 7 is available in two main variants: the Prime, which features a 49.52 kWh battery offering a driving range of 345 km, and the Premium variant with a 60.22 kWh battery pack that provides a driving range of up to 410 km.
Specially for the first 3,000 customers, Proton offers a rebate of RM4,000, along with a special package that includes:
Power Home: 7 kW home charger (valued at RM1,500)
Power Plus: V2L adapter (valued at RM500)
Power Online: 5-year internet data package (valued at RM1,800)
Power Thru: Unlimited vehicle warranty for 6 years, and a warranty of 8 years or 160,000 km for the battery and high-voltage components.
Power Financing: Interest rate of 1.98% from Proton Commerce (up to RM3,000)
Power Exchange: Exclusive rebate of RM1,200 for the exchange program for current Proton owners.
Malaysians living around Shah Alam who are interested in viewing the Proton e.MAS 7 can visit the Proton e.MAS showroom located at the Ideal Convention Centre (IDCC) in Shah Alam.
Operated by SG Cars Sdn Bhd, it is the first distribution center for Proton’s new energy vehicle (NEV) brand.
It is reported that 37 dealers have been appointed nationwide, with 30 expected to be fully operational by the end of this year.
This expansion effort has been bolstered by a knowledge-sharing R&D visit to the Geely Research Institute in Hangzhou, China, attended recently by more than 40 principal dealers and executives.
During the visit, participants were introduced to Geely’s latest technology and gained valuable insights into premium EV maintenance, staff training, sales strategies, and operational excellence.
Pro-Net is also seeking partners interested in joining the expanding Proton e.MAS dealer network.
After several rounds of previews including test drives, Proton through its Pro-Net division has officially launched the first electric SUV, the e.MAS 7, for the local market.
Here are seven key facts you should know:
1. Dimensions
The Proton e.MAS 7 is an electric SUV in the C-segment, measuring 4,615 mm in length, 1,901 mm in width, 1,670 mm in height, and with a wheelbase of 2,750 mm.
Its turning radius is a compact 5.4 meters.
Standard features include a MacPherson strut setup at the front, complemented by a multilink configuration at the rear.
2. Power
The e.MAS 7 is powered by a single electric motor delivering 215 hp and 320 Nm of torque.
It can accelerate from 0 to 100 km/h in just 6.9 seconds, reaching a top speed of 175 km/h.
3. Two Battery Pack Options
For the local market, the Proton e.MAS 7 is available in two variants: Prime and Premium.
The Prime variant comes equipped with an LFP battery pack of 49.52 kWh, allowing a range of 345 km on a full charge (WLTP data), while the Premium variant features a 60.22 kWh battery pack with a range of 410 km.
This short blade Aegis battery supports AC charging at 11 kW and DC fast charging at 100 kW (80 kW for the smaller capacity battery), enabling the battery to be charged from 30% to 80% in just 20 minutes.
4. Exterior Features
Proton has made few changes to differentiate the e.MAS 7 from its donor model, the Geely Galaxy E5.
Standard exterior features of this electric SUV include LED headlights and taillights, 18-inch alloy wheels with 225/55 R18 tires, roof rails, and adjustable side mirrors with a heating function.
The Premium variant adds features such as a panoramic glass roof, powered tailgate, and Active Grille Shutter functionality.
5. Cabin Space
Similar to the exterior, the interior equipment closely resembles that of the Geely model.
Inside, you will find features such as a 10.2-inch digital cluster display, a central 15.4-inch screen without Apple CarPlay or Android Auto support, a Flyme OS system, and a head-up display.
Additionally, the e.MAS 7 offers a six-way adjustable driver’s seat (four-way for the front passenger), ventilation functions, leatherette upholstery, ambient lighting with 256 color options, and several USB charging ports.
In the rear, the e.MAS 7 provides cargo space of 461 liters, which expands to 1,877 liters with the second-row seats folded down.
There is also 14 liters of storage space under the seats and a 10.8-liter center console drawer.
6. ADAS
For the first time, Proton offers Level 2 Advanced Driver Assistance Systems (ADAS) as standard across all e.MAS 7 variants.
This includes essential features such as an Automatic Emergency Braking (AEB) system, Forward Collision Warning (FCW), Lane Departure Warning (LDW), Lane Keeping Assist (LKA), Rear Cross Traffic Alert (RCTA), Lane Change Assist (LCA), and Adaptive Cruise Control (ACC).
Additionally, the e.MAS 7 comes equipped with six airbags, an auto hold function, front and rear radar, and a 360-degree camera system.
7. Pricing
The retail prices for the Proton e.MAS 7 are as follows:
e.MAS 7 Prime – RM109,800
e.MAS 7 Premium – RM123,800
For the first 3,000 customers, Proton is offering a rebate promotion worth RM4,000, bringing the starting price down to RM105,800 for the Prime variant, and up to RM119,800 for the Premium variant.
Here are the packages that buyers of the Proton e.MAS 7 will receive:
A 7kW home charging unit (valued at RM1,500)
V2L adapter (valued at RM500)
Financing package with interest rates starting as low as 1.98% (valued at RM3,000)
Unlimited internet data package for five years (valued at RM1,800)
RM1,200 rebate for existing Proton owners
Vehicle warranty of six years with no mileage limit, and a warranty for the high-voltage battery components of up to eight years or 160,000 km.
Smart Malaysia has introduced a customer loyalty programme powered by the Geno W3-D2C blockchain system (Web3 Direct-to-Customer) to enhance the customer experience.
The programme provides a transparent ecosystem that allows customers to earn exciting rewards through everyday activities such as social interactions, making referrals, and driving.
By participating in these daily activities, customers can accumulate smart Points, a form of reward points that never expire and are secured on blockchain-based smart contracts.
There are three main ways to earn points: Social-to-Earn, Referral-to-Earn, and Drive-to-Earn. Below are the reward points available for each activity or task completed:
Using the Hello smart app, customers can redeem their accumulated points for various exclusive rewards such as EV charging credits and official Smart merchandise.
According to the company, the charging redemption offers significant value, providing electric vehicle owners with cost-effective ways to recharge, thereby enhancing the overall driving experience.
“At Smart Malaysia, we believe customer loyalty goes beyond traditional rewards programmes. Our new loyalty initiative is designed to create meaningful connections with our customers and recognise their engagement with the brand,” said Zhang Qiang, CEO of PRO-NET.
PRO-NET and EV Connection (EVC), operator of the Electric Vehicle (EV) charging network JomCharge, today jointly launched the ‘PRONET-EVC Condominium EV Charging Infrastructure Programme’.
Under this programme, EVC will allocate funds for the installation of EV chargers at 100 condominiums that currently do not have any EV charging facilities.
Both parties will also work together to ensure competitive charging rates at around 70 condominiums already on the JomCharge network.
This marks an expansion of the existing collaboration between PRO-NET and EVC, which currently manages the supply, installation, operation, and maintenance of home wall chargers for smart owners—having completed more than 400 installations to date.
Additionally, EVC’s JomCharge is integrated into PRO-NET’s charging network, featuring around 600 charging points and facilitating 2,000 charging sessions since the launch of smart vehicles.
Both parties also signed a Memorandum of Understanding (MOU) today with regards to this programme, which has two main aims – first to ensure the availability of EV chargers at high-rise buildings and second to ensure the affordability of EV charging at these high-rise buildings in Malaysia.
The former is, of course, in line with supporting the government’s initiative to enhance the EV charging infrastructure in Malaysia and to achieve 10,000 charging points by the end of 2025.
The latter, bearing in mind that around 70% of Klang Valley citizens live in high-rise buildings, is to ensure that this group of people have access to EV charging at an affordable rate, which would in turn further catalyse EV adoption.
With regards to condominiums which currently do not have any EV charging facility, they can submit their interest to install these free EV chargers through the EVC website – this application will then be jointly assessed by EVC & PRO-NET.
Successful applicants will be eligible for a free package that includes EV chargers, infrastructure work required to set the chargers up, compliance costs, charger management system and porting onto the JomCharge network.
In fact, the condominium will also be eligible for a profit/revenue sharing mechanism via this programme. Charging rates are set at a very competitive RM 0.70 / kWh for these condominiums.
In terms of pricing for the aforementioned new condominiums and also for existing condominiums already on the JomCharge network, Proton e.MAS 7 users will get to enjoy an additional 10% off the prevailing charging rates from January 2025 onwards. This translates to a highly competitive rate of RM 0.63/kWh – nearly as affordable as the TNB residential tariff for landed property owners.
Similarly, users at existing condominiums with time-based charging rates will also benefit from this discount.
Smart Malaysia has announced that the smart #3 electric crossover has been awarded the title of Best Compact Premium EV at the 2024 Car of the Year (COTY) Awards organized by Carlist.my and Wapcar.
According to Zhang Qiang, the Chief Executive Officer of PRO-NET, “This award is a testament to our strong commitment to delivering an exceptional fully electric crossover experience for our customers.”
“The smart #3 has received an outstanding reception among Malaysians, and we are very grateful to the judges and the smart supporters for this recognition,” he further explained.
Officially launched in the middle of last year, the smart #3 is available in three main variants: Pro, Premium, and the sportier Brabus version.
The Pro and Premium variants are powered by a single rear-wheel-drive electric motor delivering 272 hp and 343 Nm of torque, while the Brabus variant features an additional electric motor on the front axle, bringing the total power output to 428 hp and 543 Nm.
As standard, the smart #3 offers a driving range of 455 km, or 415 km for the Brabus variant.
The smart #3 is priced from RM175,000 to RM255,000.
In addition to smart, Proton’s wholly-owned subsidiary Pro-Net will take under its wing the Proton e.MAS EV brand, which was officially launched on June 12, 2024.
In an official statement, Pro-Net said it is tasked with the crucial responsibilities of establishing the e.MAS brand, enhancing its market presence, and preparing for upcoming product launches.
Pro-Net’s roles roles include recruiting a dedicated team, setting up a robust dealer network, and fostering partnerships with charging providers to ensure a seamless EV ecosystem.
With a proven track record from successfully launching the smart #1, currently a top contender in the premium SUV segment, and the impending introduction of the smart #3, the company is well-equipped to champion the e.MAS brand.
The Pro-Net team The team leverages its well-established networks, digital platforms, and expert personnel to ensure that e.MAS not only matches but surpasses the success seen with the smart models in the EV landscape.
Dr Li Chunrong, Chief Executive Officer of Proton, expressed confidence in Pro-Net’s capabilities.
“The expertise Pro-Net has developed over the past two years positions us uniquely to elevate Proton e.MAS to the forefront of the EV industry.
“Our future customers will benefit from a holistic range of services that not only meet but exceed their expectations, similar to the premium experience provided to smart vehicle owners,” Dr. Li said.
The excitement surrounding the e.MAS brand was evident as over 25,000 participants entered the recent contest to guess the new brand name.. The winners are as follows:
Grand Prize of RM5,000 – Puteri Hanna Batrisha binti Ibrahim
Runner-up Prize of RM1,500 – Noor Hidayah Binti Mohd Rodzi
Third Prize of RM1,000 – Ahmad Norrizzuan Bin Noor Azhar
Pro-Net also announced that e.MAS’s official social media accounts are now live under the username “Proton e.MAS Cars” for Facebook and Xiaohongshu, and “@protonemasofficial” for Instagram and TikTok.
In response to the growing demand for New Energy Vehicles (NEVs), Pro-Net has announced the expansion of its charging infrastructure network.
Since the introduction of a DC Charger at Proton’s headquarters in October last year, Pro-Net has taken proactive steps to expand the charging infrastructure across its Proton Edar dealerships.
Collaborating with partner Gentari, the organisation has deployed six DC chargers, totaling 12 charging bays, with each bay equipped with two nozzles. This rollout includes 50 kW, 100 kW, and 120 kW chargers, as well as three 60 kW chargers.
This is in addition to the chargers at existing smart dealerships, which include 5 DC chargers and 13 AC chargers, making it a total of 22 charging bays across Peninsular Malaysia.
Pro-Net said it has imminent plans to introduce additional charging infrastructure as part of its dealership expansion network in Sabah.
Currently, over 70% of public charging points are accessible through the Hello smart App, thanks to strategic partnerships with industry leaders such as chargEV, JomCharge, and Gentari.
The app allows users to effortlessly access the charging map from Proton Edar and Smart Malaysia dealerships.
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