Smart Malaysia has introduced a customer loyalty programme powered by the Geno W3-D2C blockchain system (Web3 Direct-to-Customer) to enhance the customer experience.

The programme provides a transparent ecosystem that allows customers to earn exciting rewards through everyday activities such as social interactions, making referrals, and driving.

By participating in these daily activities, customers can accumulate smart Points, a form of reward points that never expire and are secured on blockchain-based smart contracts.

There are three main ways to earn points: Social-to-Earn, Referral-to-Earn, and Drive-to-Earn. Below are the reward points available for each activity or task completed:

Using the Hello smart app, customers can redeem their accumulated points for various exclusive rewards such as EV charging credits and official Smart merchandise.

According to the company, the charging redemption offers significant value, providing electric vehicle owners with cost-effective ways to recharge, thereby enhancing the overall driving experience.

“At Smart Malaysia, we believe customer loyalty goes beyond traditional rewards programmes. Our new loyalty initiative is designed to create meaningful connections with our customers and recognise their engagement with the brand,” said Zhang Qiang, CEO of PRO-NET.