Tag Archives: Iriz

Proton sales up 17.1% in April as S70 builds momentum

PROTON has announced its sales performance for April 2023, which saw the national car manufacturer recording sales of 11,025 units for the domestic and export markets.

The figure represents a 17.1% increase compared to the 9,415 units achieved in April last year.

Sales for the first four months of 2024 have also increased to 50,175 units, higher than the 49,702 units sold from January to April 2023.

Total industry volume (TIV) for the Malaysian automotive market meanwhile also grew for the same period to an estimated 59,100 units and a cumulative total of 261,345 units for the year.

Proton’s market share is estimated at 18.7% in April alone while year-to-date market share is forecast to be at 19.2%, maintaining its second position in the overall national automotive sales ranking.

According to national automaker, the X50 years, regained the top spot for B-segment SUVs despite growing competition from the market with 1,642 units sold in April.

Meanwhile, the S70 continues to lead the C-segment sedan sales with 1,635 units sold last month, resulting in cumulative sales of 7,463 units for 2024.

The Saga remains Proton’s best-selling model, recording sales of 5,031 units in April, with year-to-date sales up 8.8% to 23,278 units.

The X70 came in at 552 units, while the Persona and X90 recorded sales of 1,429 units and 312 units, respectively. Iriz added 424 units to its April sales volume, making the total sales to date1,958 units.

“The slowdown in automotive sales in April, where TIV shrank by 16.8% compared to March 2024, can be attributed to the long holiday period as OEMs, dealerships and other members of the local automotive ecosystem took time off to celebrate Hari Raya Aidilfitri,” said Roslan Abdullah, Chief Executive Officer of Proton Edar.

Year to date, Proton export sales volume has surged 38.5% to 835 units as compared to 603 units registered in the same period last year.

Leading the export sales chart is the Saga with 427 units sold year-to-date, an increase of 16% from 368 units from the same period last year. The X50 came in second with 176 units sold while the S70 recorded 89 units in Brunei, its only export market.

Proton sold 154,611 cars in 2023, best performance since 2012

PROTON ended 2023 with 12,711 units sold in December, bring its year-end total sales figure to 154,611 units for domestic and export markets.

The sales figure represents a 9.3% increase compared to the 141,432 units recorded in 2022.

That being so, Proton has successfully achieved its best sales performance since 2012 and a fifth consecutive year of sales growth.

The company’s overall market share is calculated to be 19.4% of the estimated total industry volume of 794,948 units, approximately 10.3% than the previous year.

This positions Proton in the second place in overall sales for the fifth consecutive year.

According to the company, the the rebound in demand for the PIES models (Persona, Iriz, Exora and Saga) powered its sales growth in 2023.

The Saga remains Proton’s best-selling model with 70,184 units sold, its best performance since 2012 and placing it as the fourth best-selling vehicle in Malaysia for 2023.

The Persona saw the most significant growth as sales rose by 48.9% to 24,362 units. The Iriz, which also suffered delays due to last year’s chip shortage, posted a tidy 33.8% increase in sales to 7,639 units in 2023.

The Exora signed off with a sales increase of 4.6%, ending the year with 4,473 units sold. Since its launch in 2009, Proton has sold over 194,000 units of the Exora, making it the most successful C-segment MPV in Malaysia’s automotive history.

Proton’s SUV lineup also ended the year on a positive note. Demand for the X50 remains strong with 31,829 units sold in Malaysia and overseas throughout the past year. Following this is the X70 with 11,200 units and the X90 with 4,815 units sold.

As for the S70, customer deliveries will begin in 2024 and to date, more than 5,000 bookings have been received.