Proton has made its debut in the international electric vehicle (EV) market with the launch of the Proton eMAS 7 in Nepal.
According to the automaker, the launch follows the model’s strong performance in Malaysia since its debut on December 16 and helps to pave the way of a broader international strategy.
In the Nepalese market, the eMAS 7 is distributed by the brand’s authorised distributor, Jagdamba Motors. Similar to Malaysia, it is available in Prime and Premium guises, priced at NPR 5,699,000 (RM 183k) and NPR 6,799,000 (RM 218k), respectively.
There are six colours to choose from, namely Platinum Silver, Turquoise Green, Slate Grey, Quarts Rose, Moyu Black, and Lithium White. Notably, Moyu Black is not offered in Malaysia.
Aside from the addition of the black colour, the specifications of the eMAS 7 for the Nepali market are the same as those for the Malaysian market. The Prime variant comes with a 49.52 kWh Aegis Short Blade battery that promises a WLTP range of 345 km, whereas the Premium variant, equipped with a 60.22 kWh battery, offers a range of 410 km.
According to Proton, the eMAS 7 embarked on a tour in Nepal from February 21 to March 4, prior to its official launch. The tour covered all seven provinces and included 18 stops, such as Janakpur, Birtamod, and Itahari.
The company said its entry to the market is timely and aligns well with Nepal’s Green Mobility Vision. Over the past four years, the EV penetration rate in the country has increased from 6% of its total industry volume (TIV) in 2021 to 73% in 2024, equivalent to a nine-fold increase from 1,138 units to 10,794 units during that period.
Currently, Jagdamba Motors has three operational dealers, with plans to finalise agreements with 12 dealers nationwide by the end of 2025. It also has plans to establish charging infrastructures and build a robust service center network nationwide.
“Nepal is just the beginning. Plans are already in motion to introduce the Proton eMAS 7 to other international markets to support the brand’s global growth ambitions,” said Dr Li Chunrong, Chief Executive Officer, Proton.
“Going forward, we will be bringing our EV model to Trinidad & Tobago, Mauritius as well as Singapore,” he added.
Pro-Net has announced that it has delivered 1,000 units of the Proton eMAS 7 to date. The electric vehicle was officially launched on 16 December 2024.
The subsidiary of Proton stated that the overwhelming response to the eMAS 7 is a testament to the trust Malaysians have placed in the national automaker’s vision for sustainable mobility.
“The success of the eMAS 7 is a reflection of our commitment to providing a compelling EV proposition that aligns with the needs of Malaysian consumers.
“Our goal is not just to sell cars but to foster a complete ecosystem that ensures a seamless and confident transition to electric mobility,” said Zhang Qiang, Chief Executive Officer of Pro-Net.
The company says survey results indicate that 58% of buyers recognize the eMAS 7 as a value-for-money proposition, while 51% appreciate its spaciousness and practicality.
Additionally, 38% were drawn to its advanced safety features, including Level 2 ADAS and semi-autonomous driving capabilities, and 39% cited the Live Integrated Charging Map as a key factor in their decision-making process.
According to Pro-Net, they have secured over 4,500 bookings for the EV. The company is confident of reaching 6,000 bookings soon, thanks in part to the extension of the Power Package that provides exclusive pricing to early adopters.
The company added that the eMAS 7 has captured 25% share of the local EV market. As a refresher, it has also emerged as the best-selling EV in Malaysia for January 2025.
Launched in December last year, Malaysia’s first national EV Proton eMAS 7 has hit the mark with the market with 421 units delivered to customers for its first month.
According to Proton, this places the eMAS 7 as the best-selling EV in Malaysia with a 25% share of the overall EV market for January.
“It took just one month for the Proton e.MAS 7 to lead national EV sales, proving Malaysians will make the switch to EVs when the product and price proposition are correct,” said Zhang Qiang, Deputy Chief Executive Officer of Proton Edar.
Current bookings for the eMAS 7 now exceed 4,000 units, and as a result, Proton is offering the launch package benefits to an additional 3,000 units.
The automaker said over 80% of bookings are for the Premium model and the numbers are set to go up over coming months as more units arrive and more dealerships are opened.
Meanwhile, Proton also announced its sales performance for January 2025, totalling 9,914 units for both domestic and export markets, including eMAS and smart cars.
This compares to 12,882 units (ICE cars only) reported for January 2024. Based on the estimated TIV figure, the company’s market share is therefore forecast at 19.7%, an increase from the overall figure of 18.7% last year.
In September last year, I had the opportunity to drive the twin model of the Proton eMAS 7, the Geely Galaxy E5.
Rather than putting the Galaxy E5 through its paces at the Proton Centre of Excellence (COE) test track, we hit the roads around Puncak Alam for a more authentic experience.
As I observed, the suspension system of the Galaxy E5 is not particularly suited to the road conditions we face here. It is a tad too soft and tends to bounce and sway on undulating surfaces.
While this kind of setup may cater to customers in China, Proton needs to draw upon its expertise to ensure that the eMAS 7 is equipped to handle the more challenging roads of Malaysia.
Which is why I was quite excited when invited to test drive the eMAS 7 from Shah Alam to Melaka. I was eager not only to experience Proton’s magic firsthand but also because this was my first time getting up close with the nation’s very first EV.
Exterior Design
Many are already aware that the exterior appearance of the eMAS 7 does not differ significantly from that of the Galaxy E5. Both models feature the same headlight and taillight designs, L-shaped daytime running lights (DRLs), and identical bumpers.
Of course, the front bumper of the Proton showcases the Proton eMAS logo, which is slightly different from the traditional Proton logo. Meanwhile, the ‘PROTON’ lettering beneath the rear lights and the ‘eMAS 7’ badge on the tailgate solidify the identity of this EV at the back.
I have no complaints about this, as the eMAS 7 certainly looks sharp and robust in the metal. Its sleek headlights and wide taillights give it an air of sophistication that belies its price.
Interior Space
It comes as no surprise that the interior layout of the eMAS 7 closely resembles that of the Galaxy E5. However, Proton has opted for a darker colour scheme in the eMAS 7 instead of the lighter white found in its twin.
While light colours can create a sense of spaciousness, the darker tones lend the eMAS 7 a more sophisticated feel. This choice is also more popular among Malaysian buyers simply because it is easier to maintain.
In terms of material quality, there are no substantial differences. The leather upholstery that covers much of the dashboard, seats, and steering wheel is delightfully soft to the touch.
However, I was somewhat disappointed to find that the footrest for the front passenger seat has been omitted, likely for cost-saving reasons.
Features
Despite this, the eMAS 7 boasts all the features offered in the Galaxy E5. This includes a 15.4-inch touchscreen, a 10.2-inch driver’s instrument panel, and a Wanos audio system with 16 speakers from Flyme Sound.
These include those integrated into the driver’s headrest, which serves to channel navigation instructions directly to the driver’s ears.
Unfortunately, the systems for Apple CarPlay and Android Auto are still not available, though an update is expected this year via an over-the-air (OTA) release.
This is not too much of a concern, as the built-in navigation system of the eMAS 7 is user-friendly, despite the map’s appearance being in need of some refinement.
What I find most interesting about this system is its ability to locate nearby charging stations.
According to Proton, the system can identify over 1,700 charging points nationwide, thanks to partnerships with various charging point operators such as Gentari, JomCharge, chargEV, DC Handal, Carput Zap, and ChargeSini.
The system provides detailed information about the selected charging stations, including the operator, type, number, capacity and availability of chargers, rates, and much more.
Performance
Both the Prime and Premium variants of the eMAS 7 feature a single electric motor on the front axle, generating 218 PS (160 kW) and 320 Nm of torque.
The key difference between these variants lies in battery capacity: 49.52 kWh for the Prime and 60.22 kWh for the Premium. The Prime offers a WLTP driving range of 375 km, while the Premium extends this by an additional 65 km.
Driving from Shah Alam to Melaka, I had no worries about the vehicle’s range, as the distance is about 160 km, which is less than half the capacity offered by the Premium variant.
To assess the efficiency of this ‘12-in-1’ powertrain, I drove leisurely at speeds of around 90 to 100 km/h. Upon arriving at my destination, the energy consumption indicated a figure of around 10 to 11 kWh per 100 km, meaning I had used less than 30% of the battery’s energy for this journey.
Handling
Proton’s engagement in the eMAS 7/Galaxy E5 project is evident in the real-world performance of the eMAS 7’s suspension system.
The differences between the two models are notably pronounced, with the eMAS 7 demonstrating superior ride quality and handling characteristics.
The retuned dampers provide greater stability and tranquility at high speeds, while still managing to maintain comfort at lower speeds.
The steering feel is commendable for an EV, and the NVH (noise, vibration, and harshness) levels are impressive, with exterior noise being effectively muted. Road noise is minimal, even though this variant is fitted with 19-inch rims.
Conclusion
Personally, I find the eMAS 7 quite intriguing. Priced between RM109,800 and RM129,800, it offers excellent value for those keen to explore the world of EVs.
While the relatively short driving range may be a concern for frequent long-distance travellers, for those who do not regularly embark on such journeys, the eMAS 7 is definitely worth considering.
To ring in the Lunar New Year and celebrate the delivery of the first Proton e.MAS 7 to our customers, Pro-Net is offering a 30% discount on public charging fees.
From January 25 to February 3, Proton e.MAS and smart owners can enjoy this special offer at over 80% of public charging stations.
Just use the Proton e.MAS or Hello smart apps to start your charging session, and the discount will be applied automatically.
Proton e.MAS is all about making EV ownership easy and enjoyable with smart features like live charging station availability and route planning based on your car’s battery level.
This would be a significant expansion of its charging map coverage as the charging network operated by Shell Recharge includes High-Performance Charging Stations along major highways, with most of the stations can deliver 180kW of charging power.
Plus, thanks to Pro-Net’s partnership with Shell Recharge, the company is adding even more charging points across highways and city hotspots, including high-speed chargers for quicker stops.
This highly anticipated addition follows the recent integration of the ChargeSini Network, which was also the first in Malaysia to be accessible via a roaming arrangement.
Currently, the charging networks accessible on both Proton e.MAS and Hello smart apps include Gentari, Jomcharge, chargEV, DC Handal, CarputZap, and ChargeSini.
The just-launched Proton eMAS 7 will be entering the Singaporean market through VinCar Group as the EV’s the official distributor.
In a Facebook post, VinCar Pte Ltd confirmed that the e.MAS 7 will be launched in the republic in early 2025. The company also stated that it will open a flagship showroom located at Leng Kee Automotive Belt.
For its home market, the eMAS 7 is offered in two variants, namely Prime and Premium. Both are powered by a “12-in-1” electric motor at the front axle, producing 218 PS (160 kW) and 320 Nm of torque, enabling it to accelerate from 0 to 100 km/h in 6.9 seconds and reach a top speed of 175 km/h.
The main difference between the Prime and Premium variants lies in their battery capacity. The Prime variant comes with a 49.52 kWh battery, promising a driving range of 345 km on a full charge, while the Premium variant can travel up to 410 km thanks to its 60.22 kWh battery.
The eMAS 7 is equipped with Geely’s new Aegis short blade LFP battery, which is said to offer higher energy density, improved safety, and longer lifespan.
The battery supports DC fast charging with up to 80 kW for the Prime variant and 100 kW for the Premium variant, with both requiring 20 minutes to charge from 30% to 80%.
Prices start at RM109,800 for the Prime variant and RM123,800 for the Premium variant. However, in conjunction with the launch, Proton is offering a rebate of RM4,000 to the first 3,000 customers.
Last week, the Proton Centre of Excellence (COE) served as the final destination for Geely’s Galaxy E5 world tour, which kicked off in China.
Despite being dubbed a ‘world tour’, the convoy, consisting of several left-hand drive Galaxy E5 units, actually traversed just three Southeast Asian countries: Laos, Thailand, and Malaysia.
Nevertheless, the 3,700 km journey was deemed sufficient to showcase the Galaxy E5’s capabilities and durability in real-world conditions.
According to a representative from Geely, the convoy successfully completed the journey without issues, with each unit arriving at the COE in good condition, despite having to face floods in Laos caused by Typhoon Yagi.
Taking advantage of the cars being here, Proton invited media representatives to test drive the Proton e.MAS 7 twin on its famed test track at the COE. Additionally, select media personnel were also given the opportunity to drive the EV on public roads for a more realistic driving experience.
From my observation, the test drive session provided clear hints as to the design, technology, and performance of the e.MAS 7, which will soon be launched in the local market.
Is the Exterior Design Similar?
Proton previously emphasised that the e.MAS 7 is not merely a rebadged Galaxy E5. This claim holds true on a technical front, as the e.MAS 7 was developed concurrently with the Galaxy E5. According to Proton, over 100 of their engineers were involved in this project.
However, in terms of exterior design, it is fair to say that Proton may not have all the freedom to make significant changes to the e.MAS 7, aside from altering the logo and badges. Elements like the Infinite Weave design found in other Geely-based models are also absent, as the e.MAS 7 lacks a front grille.
It is also interesting to note that the Galaxy E5 that we test drove came with 19-inch wheels, one inch bigger than that of the e.MAS 7.
A Spacious Yet Luxurious Interior
Similar to its exterior, the cabin design of the e.MAS 7 is expected to be quite similar to that of the Galaxy E5. This is a good thing, as the interior design of this Chinese EV is quite impressive in terms of layout and materials used.
The leather upholstery appears luxurious and feels soft to the touch. Importantly, it is applied extensively, not only on the seats but also covering a substantial part of the dashboard and door panels.
In addition to white, Geely offers choices in brown-red and dark blue. Will Proton offer the same colour options with the e.MAS 7? We look forward to finding out.
Roomy and Practical—Perfect for Malaysians
With a wheelbase of 2,750 mm, the Galaxy E5 offers a spacious and comfortable cabin. I was quite impressed with the rear legroom, which is comparable to that of D-segment vehicles, even though this is a C-segment SUV.
The rear seats provide adequate thigh support, but what’s more intriguing is the front passenger seat, which comes with Ottoman functionality—a feature typically found only in luxury MPVs.
For those who often carry a lot of items, fret not: the Galaxy E5 includes 33 storage compartments, including a drawer beneath the rear seats. Although the trunk space is modest (461 litres) for an SUV, there is an additional 51 liters of storage under the trunk floor.
Packed with Technology
Both the Galaxy E5 and the e.MAS 7 are powered by the same operating system, Flyme Auto, driven by the 7 nm Longying One Chip, which is touted as the first smart cockpit chip from China. Besides smartphone integration, this OS also offers voice command features for various tasks—think of it as your personal assistant.
The EV also boasts a Flyme Sound audio system with a capacity of 1,000 watts and 16 speakers, including those in the headrests. Additionally, there are external speakers useful for playing music during a gathering.
You can also use the external speakers to issue warnings to pedestrians or other road users. Notably, the sound choices available are quite unconventional, featuring sounds like “Hi,” roar of a tiger, a cat’s meow, supercar engine revving, and more.
The Galaxy E5 is Designed for Comfort—What About the e.MAS 7?
While brief, the driving session on both the Proton test track and public roads effectively revealed the character of the Galaxy E5. It was clear that the EV is tuned for a more relaxed driving experience, unlike other Chinese EVs I have tried, such as the smart #1.
The Galaxy E5 is equipped with a single electric motor at the front axle, generating 218 PS and 320 Nm of torque, enabling it to accelerate from 0 to 100 km/h in 6.8 seconds and reach a top speed of 184 km/h.
In today’s landscape, where EVs can easily match supercars, these figures may not seem impressive. However, I believe that the Galaxy E5 is sufficiently fast for the average driver. The throttle response is calm and unhurried, even when depressed aggressively.
Moreover, the Galaxy E5’s suspension system is very soft. During our drive to Puncak Alam, the vehicle proved adept at soaking up bumps from uneven surfaces almost seamlessly within the cabin. Nevertheless, the Galaxy E5 tend to bounce when cruising at high speeds or being driven on undulating roads.
Conclusion
As mentioned, the test drive session was valuable as it provided considerable insight into the upcoming Proton e.MAS 7.
In terms of exterior and interior design, as well as infotainment systems and technology, I personally do not expect significant changes, as the Galaxy E5 package is already appealing.
However, regarding driving dynamics—particularly throttle response and suspension tuning—Proton will undoubtedly apply its expertise to ensure the e.MAS 7 is well-suited for Malaysian road conditions while meeting the expectations of local EV buyers.
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