Tag Archives: Chery Auto Malaysia

EV, NEWS

First locally-assembled Chery Omoda E5 rolls off production line at Kulim plant

Chery Auto Malaysia has announced that it has commenced local assembly operations for the Chery Omoda E5, eight months after it was launched in CBU form. The first unit of the EV has rolled off the production line at the Inokom Plant in Kulim, Kedah.

The accomplishment demonstrates Chery’s commitment to improving local manufacturing capabilities, promoting Malaysia’s industrial growth, and contributing to the country’s transition to a sustainable, electrified automotive future.

The Omoda E5 is the Chery’s fourth vehicle to be assembled in the country, following the Tiggo 7 Pro, Tiggo 8 Pro, and Omoda 5.

“By assembling our cars locally, it not only allows us to provide more competitive pricing but also signifies Chery’s long-term commitment in Malaysia, fostering job creation and skill development within the local workforce,” said Leo Chen, President of Chery Auto Malaysia.

Leo Chen added that the initiative is in-line with the government’s policy of localisation compliance and will support and assist Malaysia to become a regional hub for electric vehicles.

Dato’ Jeffri Salim Davidson, Group Chief Executive Officer of Sime Darby Berhad said the significant milestone reflects the strengthening partnership and shared vision between Sime Darby and Chery.

“Our expertise spans the entire automotive value chain, and assembly is a crucial area of growth and a key enabler for our Motors division. We look forward to achieving many more milestones together as we expand our facility and reaffirm our commitment to advancing sustainable mobility solutions,” he added.

During the line-off event YB Liew Chin Tong, Deputy Minister of Investment, Trade and Industry said, “Chery should be congratulated for the fact that 99% of their assembly workforce here are Malaysians. The industrialisation of Malaysia must mean better jobs and better pay for Malaysians, not more jobs for unskilled foreign workers. Whenever possible, we should automate more and use more technology, instead of hiring unskilled foreign workers.”

He added that, as of 30 September 2024, there were 32,543 Battery Electric Vehicles (BEVs) registered on Malaysian roads. However, 98% of these BEVs are imported as Completely Built-Up (CBU) units.

“With this line-off ceremony, Chery joins the ranks of brands assembling EVs in Malaysia, marking a significant advancement in localizing electric vehicle production.

“Localising as much as possible in terms of manufacturing of vehicles has a balance of payment dimension. In 2023, the automotive sector recorded a total import value of RM62.14 billion, while total export value was RM18.01 billion,” said YB Liew.

NEWS

Chery Tiggo 7 Pro officially launched at RM123,800

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CHERY Auto Malaysia’s third offering, the Chery Tiggo 7 Pro, has been officially launched at a price of RM123,800.

However, the first 2,000 customers will enjoy a special price of RM119,800. The SUV comes with a seven-year/150,000-km warranty, seven-year free towing service and five-year free service.

In terms of size, the Tiggo 7 Pro measures 4,513 mm in length, 1,862 mm in width, and 1,696 mm in height, making it shorter but wider and taller compared to its closest competitor, the Proton X70.

Both models have the same wheelbase of 2,670 mm.

For the exterior, the Tiggo 7 Pro comes with front and rear LED lights, sequential turn signals, ‘diamond’ studs on the grille, and 18-inch two-tone alloy wheels.

It is available in four colours: Bloodstone Red with a black roof, Vanilla Blue, Carbon Black, and Khaki White with a black roof.

Moving inside, there is a wide 24.6-inch display with Apple CarPlay and Android Auto support, a 50W wireless charger, ambient lighting system with 64 colour options, and a Sony audio system with eight speakers.

The front and rear seats, door trims, and steering wheel are wrapped in black synthetic leather upholstery.

Other standard niceties include USB Type A and Type C ports, a panoramic roof, Remote Engine Start, and Walk-Away Auto Lock.

Under the hood of the Tiggo 7 Pro is a 1.6-litre four-cylinder turbo engine delivering a healthy output of 197 PS and 290 Nm of torque.

Paired with a seven-speed dual-clutch transmission (DCT) driving the front wheels, the SUV can accelerate from 0 to 100 km/h in 9.5 seconds and reach a top speed of 205 km/h.

According to Chery, the Tiggo 7 Pro can achieve a fuel efficiency level as low as 7.0 liters per 100 km. It also comes with three driving modes: Eco, Normal, and Sport.

In terms of safety, the Tiggo 7 Pro features ADAS level 2.5, incorporating features such as:

  • Autonomous Emergency Braking
  • Multi Collision Brake
  • Blind Spot Detection
  • Door Opening Warning
  • Traffic Jam Assist
  • Intelligent High Beam Control
  • Front Collision Warning + Rear Collision Warning
  • Adaptive Cruise Control + Integrated Cruise Control
  • Lane Departure Warning + Lane Departure Prevention
  • Lane Change Assist + Emergency Lane Keep Assist
  • Rear Cross Traffic Alert + Rear Cross Traffic Brake

Additionally, it’s also fitted with seven airbags, a 540-degree panoramic camera system, Hill Start Assist Control, and Hill Descent Control.

NEWS

Chery Auto Malaysia opens new assembly plant in Shah Alam

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CHERY Auto Malaysia Sdn Bhd, has marked a significant milestone along its growth journey in Malaysia with the launch of the Chery Corporate Malaysia Factory in Shah Alam.

The facility will be the first in the ASEAN region to produce the Jaecoo J7 premium off-road SUV, which was previewed in Malaysia back in January.

The factory launch was commemorated with the first ever Jaecoo J7 All-Wheel Drive (AWD) rolling off its production line.

It was witnessed by Minister of Investment, Trade and Industry Malaysia, Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, and China’s Minister of Industry and Information Technology (MIIT), Dr Jin Zhuanglong.

The Chery Corporate Malaysia Factory will produce the AWD dan 2WD variants of the J7. According to automaker, the set up of the factory has resulted in the creation of 500 new jobs with the potential to further grow in line with market demands.

The facility is also strategically located in the Shah Alam industrial zone, putting it in close proximity to local manufacturers who are critical to its supply chain.

Not only that, it is also geographically located close to Malaysia’s busiest port and the second largest in Southeast Asia, which primes the automaker’s readiness to export to the ASEAN region in the future.

Chery Automobile Co. Ltd Chairman, Yin Tongyue said, “Malaysia is a very important market for Chery. Our vision for the Malaysian market is to grow with our local partners and customers for the long term.”

Weighing in on the evolving Energy Efficient Vehicle (EEV) market, Yin added, “The positive response of customers in Malaysia towards the brand and our offerings by Chery and Jaecoo makes us very happy. With an electrified future on the horizon, Chery is also excited to support the growth of electric vehicles in Malaysia.”

Back in May, Chery teased the market with a taste of its future EV portfolio, previewing the Chery Tiggo 8 Pro PHEV, Jaecoo J7 PHEV and the fully-electric Jaecoo J6 at the Malaysia Autoshow 2024.

To date, Chery, as a whole, is responsible for the creation of over 1,000 jobs in Malaysia through its local operations. The brand also has a network of 100 sales and service centres across the nation.