Last week Proton has officially launched its first electric SUV, the Proton e.MAS 7 2025, featuring an attractive price and design package.

Two variants have been announced: Prime and Premium; however, in this article, we will focus on the Premium variant, which comes with significantly better features.

If you are at a crossroads deciding between the e.MAS 7 and the popular BYD Atto 3 Extended Range electric SUV, you might want to read the comparison we’ve prepared below:

 

1. Dimensions

In terms of size, the Proton e.MAS 7 is larger, measuring 4,615 mm in length, 1,901 mm in width, and 1,670 mm in height, compared to the BYD Atto 3 (4,455 x 1,875 x 1,615 mm).

The wheelbase of the e.MAS 7 is also 30 mm longer (2,750 mm) than that of the Atto 3 (2,720 mm), contributing to a more spacious cabin.

Additionally, the e.MAS 7 offers larger cargo space, with 461 liters, while the Atto 3 provides about 440 liters.

 

2. Power

Both SUVs are equipped with a single electric motor as standard.

However, the power outputs differ slightly, with the e.MAS 7 generating up to 215 hp and 320 Nm of torque, compared to the Atto 3, which produces 201 hp and 310 Nm.

This difference allows the e.MAS 7 to achieve faster acceleration (6.9 seconds) compared to the Atto 3 (7.3 seconds).

 

3. Driving Range

The BYD Atto 3, recently updated a few months ago, comes with a 60.48 kWh LFP battery pack, offering a driving range of up to 420 km.

Its DC charging has been enhanced to 88 kW, allowing the battery to charge from 10-80% in approximately 40 minutes.

In comparison, the e.MAS 7 offers a driving range of 410 km, thanks to its 60.22 kWh battery pack.

However, with fast DC charging of up to 100 kW, the e.MAS 7 can charge from 30-80% in just 20 minutes.

 

4. Exterior

On the exterior, both SUVs are equipped with LED projector headlamps, LED taillights, and side mirrors with integrated turn signal indicators.

While the Atto 3 comes with 18-inch rims fitted with Continental EcoContact 6 tires, the e.MAS 7 features 19-inch rims shod with Goodyear Efficient Grip Performance SUV tires.

Aesthetically, the Proton e.MAS 7 has its own unique advantages, as its design appears fresher compared to the Atto 3, which has been on the global market for two years.

However, beauty is subjective and depends on personal taste.

 

5. Cabin

Not many changes have been made to the Atto 3’s dashboard layout, except that the central infotainment screen is now 15.6 inches, adjustable in orientation, alongside a five-inch cluster screen, a nine-speaker audio system, and a dual-tone color scheme.

One advantage of the Atto 3 is its support for Apple CarPlay and Android Auto.

In contrast, the Proton e.MAS 7 features a more minimalist layout, with a 10.2-inch cluster screen, a 15.4-inch central screen, a six-speaker audio system, and front seat ventilation.

The two models share several features, such as single-zone air conditioning, a panoramic glass roof, rear seats that fold in a 60:40 ratio, wireless smartphone charging, USB charging ports, and a 360-degree surround camera system.

 

6. Safety

Both the Proton e.MAS 7 and the BYD Atto 3 come with Level 2 Advanced Driver Assistance Systems (ADAS), which includes essential features like Autonomous Emergency Braking (AEB), Adaptive Cruise Control (ACC) with stop & go functionality, Lane Centering Assistance (LCA), Blind Spot Monitoring (BSD), Rear Cross Traffic Alert (RCTA), collision warnings, and seatbelt reminders.

While the e.MAS 7 is equipped with six airbags, the BYD Atto 3 offers up to seven airbags as standard.

 

7. Pricing

The Proton e.MAS 7 is priced starting from RM123,800, while the BYD Atto 3 Extended Range starts at RM149,800.

The BYD Atto 3 comes with a six-year/150,000 km vehicle warranty, an eight-year/160,000 km high-voltage battery warranty, and an eight-year/150,000 km powertrain warranty.

On the other hand, the Proton e.MAS 7 offers a manufacturer warranty of six years with no mileage limit and an eight-year or 160,000 km warranty for high-voltage battery components.

Which one is more worthwhile? It ultimately depends on your personal assessment.