Proton vehicle sales surge by 23.9 percent in March

Proton ended the first quarter (Q1 2025) with total sales of 13,918 units for the month of March, driven by domestic and export sales, including contributions from the smart and e.MAS brands.

Compared to February 2025, Proton demonstrated a performance increase of 23.9 percent in March, and sales were also up by 9.6 percent compared to the same period in 2024.

Proton is also expecting a market share of 18.9 percent for the first quarter (Q1 2025) based on a total industry volume (TIV) of 184,652 units.

As previously reported, strong sales performance in the first three months has crowned the Proton e.MAS 7 as the best-selling electric vehicle (EV).

The Proton Saga continues to dominate as Proton’s best-selling model, with total sales reaching 6,154 units (up 22.5 percent), followed by the Proton S70 with 2,125 units (up 77.5 percent), the Proton X50 (1,858 units), the Proton Persona (1,482 units), the Proton X70 (835 units), the Proton Iriz (337 units), and finally, the Proton X90 (302 units).

Meanwhile, Proton’s export operations continue to expand in Q1 2025, with export volumes increasing by 211 percent to 417 units in March compared to the previous month.

As a result, Proton’s total export sales rose by 11.4 percent compared to the same period in 2024, with the Proton Saga leading with 410 units exported to foreign markets.

Proton is also expanding its export footprint with shipments to countries like Nepal and Trinidad & Tobago.

In addition, Roslan Abdullah, CEO of Proton Edar, anticipates that Proton will launch several new models, in line with what was announced by Proton’s CEO Dr. Li Chunrong earlier last year.

One of the new models is the updated Proton Saga, which is currently undergoing extensive road testing in Malaysia. Another potential addition may be the facelifted Proton X50, a segment B SUV that is also in the testing phase.