The Proton e.MAS7 convoy, along with four X Series vehicles showcased by Proton and Pro-Net, embarked on a journey spanning 9,000 km last Thursday (March 20).
The ASEAN Unity Drive 2025 (AUD 2025) is an initiative that highlights Malaysia’s leadership in driving green mobility, cross-border collaboration, and automotive innovation across Southeast Asia.
The Proton e.MAS7 has been chosen as the official vehicle for AUD 2025, symbolizing Malaysia’s commitment to electric mobility and supporting the national EV agenda and broader ASEAN sustainability goals.
Two main routes have been planned:
- Northern Route: Starting in Hanoi, Vietnam, passing through Laos, Cambodia, and Thailand before arriving in Malaysia.
- Southern Route: Starting in Manila, Philippines, through Sabah, Brunei, Sarawak, Indonesia, and Singapore before reaching Malaysia.
The AUD 2025 convoy will converge at the Malaysia Autoshow 2025 (MAS 2025), which will take place at MAEPS, Serdang from May 9 to 15.
The launch ceremony was held at the MITI Tower and officiated by the Minister of Investment, Trade, and Industry, YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz.
“The ASEAN Unity Drive 2025 represents the collective strength of the region in advancing sustainable mobility while reinforcing economic integration and environmental management.
“Malaysia, through initiatives such as the ASEAN Automotive Institute Alliance, is committed to forming a unified mobility ecosystem that accelerates innovation, aligns standards, and strengthens ASEAN’s position as a global leader in next-generation transportation.
“This initiative is a significant step towards a future-ready automotive industry and brings benefits to the entire region,” he added.
In addition to the launch of new models and exhibitions of EV and ICE technology, this year’s MAS 2025 will feature a Women in Automotive segment, a Career Day exhibition, and the ASEAN Automotive Debate.
A total of 55 leading brands are scheduled to participate in the Malaysia Autoshow 2025, which is expected to attract a larger audience compared to previous editions.
