Hong Leong Yamaha launches road safety campaign themed ‘Terang Dalam Gelap’

Hong Leong Yamaha Motor (HLYM), in collaboration with the Motorcycle & Scooter Dealer Association of Malaysia (MMSDA), recently launched its annual road safety campaign themed ‘Terang Dalam Gelap’ at the Kuala Lumpur Football Stadium in Cheras.

The campaign aims to raise awareness about nighttime riding safety while also offering safety initiatives including a helmet exchange program, motorcycle safety checks, and interactive public activities.

HLYM adopted a new approach by holding the campaign in the evening, aligning it with local community activities and bustling bazaar areas.

In addition, it employs a creative storytelling approach using illustrated characters and interactive digital engagement to reinforce road safety messages.

In this way, HLYM hopes that the implemented campaign will make a more effective impact, while ensuring motorcycles are ready for a safer and smoother ‘balik kampung’ journey.

According to Dato’ Professor Dr. Jim Khor, Group Managing Director of Hong Leong Industries Berhad, “At HLYM, our role goes beyond simply providing motorcycles; we care about our riders’ safety.

“‘Terang Dalam Gelap’ is more than just a campaign; it’s our way of looking out for the community and equipping them with the right knowledge and tools to ride safely,” he stated.

HLYM will also continue this safety campaign initiative by organizing a Free Motorcycle Inspection Campaign at all authorized Yamaha dealers nationwide from March 20 to March 27, 2025.

Motorcyclists participating in this campaign will receive a free motorcycle inspection and have the chance to win exciting prizes sponsored by Genblu Reward.