adidas & the Mercedes-AMG PETRONAS F1 team launch first collection for athletes and fans
Leading sportswear brand adidas, in collaboration with the Mercedes-AMG PETRONAS F1 team, has launched its first collection featuring a complete range designed for athletes and fans alike. This collection introduces a fresh style that blends elements of sports and F1 culture.
The launch of this collection embodies adidas’s 75-year commitment to understanding the needs of motorsport athletes.
Reimagining fashion design and sports lifestyle, the new team apparel is crafted with specific cuts, performance technology, functionality, and the iconic color schemes of the Mercedes-AMG PETRONAS F1 team.
In addition to specially designed clothing for racers George Russell and Kimi Antonelli, mechanics, and engineers, fans will also have access to this adidas collection, which includes lounge wear, hoodies, shirts, t-shirts, and a racing edition of clothing set to be launched later this year.
This collection integrates style and functionality, prioritizing performance in each garment, shoe, and accessory, and offers a comprehensive range for one of the leading teams in motorsport, including:
To complete this latest collection, adidas presents special edition sports shoes, the Ultraboost 5 and Supernova, as well as the sneaker models Adiracer and Feroza, alongside a selection of lifestyle and technical hats.
Bianca Mast, Head of Product at adidas, stated, “This collection is the result of the hard work and commitment of our design team in creating apparel that supports the overall athletic performance of the team in every role they play. Fans can also wear this collection with pride, whether on the streets or at the racetrack.”
“We believe that motorsport is for everyone, regardless of their level, just like any other sport. Collaborating with the Mercedes-AMG PETRONAS F1 team opens opportunities to bring this sport to new fans, which is genuinely exciting for us. We can’t wait to see our iconic three stripes logo in the paddock this racing season.”
The latest adidas x Mercedes-AMG PETRONAS F1 collection is available at selected adidas Brand Centers or online at www.adidas.com.my/motorsport.
