Proton sales up 13.2% to 11,232 units in February
Proton has announced its sales performance for February 2025, during which it sold 11,232 units of vehicles. The figure includes both the domestic market and export sales, as well as the Proton eMAS and smart electric vehicles.
The number reflects an increase of 13.2% compared to January’s record. Proton said it estimates a market share of 17.2% from a forecast total industry volume (TIV) of 65,276 units.
The national automaker also revealed that three of its models lead their respective segments for Year-To-Date (YTD) sales. The S70 remains the best-selling C-segment sedan in Malaysia with 2,340 units sold in the first two months of the year.
The X90 continues to dominate D-segment SUV sales, with 746 units sold last month, while the X50 cements its position atop the class with a sales of 1,824 units.
As for the eMAS 7, Proton noted that the popularity of the EV is surging, with over 4,500 bookings received since its launch. February saw 580 units of the eMAS 7 delivered to customers, bringing the total number of deliveries to over 1,000 units.
Aside from domestic sales, the MAS 7 is also in line to make waves in export markets. 50 units were shipped to Nepal in February ahead of its future launch while a small number of units have also been sent to Singapore and Trinidad & Tobago for evaluation purposes.
Along with increases in sales, February also brought new developments to Proton’s export operations with the roll out of the CKD version of the LHD Proton Saga at the Ezz Elarab Elsewedy Automotive Factories (ESAF) in Egypt. The new facility was built with an investment of USD50 million, with an annual production capacity of 40,000
vehicles.
“Sales for Proton recovered in February after a slow start to 2025. There is some lingering uncertainty regarding buyer liquidity but for now, our volumes are on an upward trend. Therefore, as a whole, Proton is continuing to chase sales volumes for our range of ICE products while setting the pace in the EV market.
“The Proton e.MAS 7 has proven to be an early success so our challenge now is to keep it in the spotlight while aggressively planning for our other model introductions later this year,” said Roslan Abdullah, Chief Executive Officer, Proton Edar.
