Our X-Series lineup remains strong despite stiff competition, says Proton

National automaker Proton in a statement said that its X-Series SUV lineup remains resilient in the market despite facing stiff competition from other brands vying for the same customer base.

X50

According to the automaker, the X50 has emerged as its best-selling SUV, with total sales of 23,647 units last year. The 2024 version, launched on 4 June, received an overwhelming response with a total of 8,000 bookings in the first month. A total of 13,780 units of the 2024 X50 were sold last year, accounting for 58.3% of the model’s total sales.

Meanwhile, the X50 Sport Edition (SE) received 941 orders, with 299 units registered in less than a month after its debut.

A recent survey of over 1,300 customers revealed that X50 owners were drawn to the vehicle primarily due to its combination of features, engine performance and spacious cabin.

X70

Proton’s first SUV, the X70, recorded sales of 5,628 units for the 2025 version. This makes up 62.6% of the total 8,992 units sold in 2024.

From the same recent survey, key reasons for purchase included fuel efficiency, features and engine performance.

Launched in August last year, the 2025 X70 is a comprehensive update to its predecessor, featuring revised exterior styling, new interior equipment and upgraded ADAS level 2 safety technology.

X90

The X90, Proton’s entrant in the D-segment SUV space, ended 2024 with 3,553 units delivered, maintaining its position as a market leader since its launch two years ago.

Proton reported that buyers were drawn to the X90’s driving performance, storage capacity and value for money. About 30% of buyers preferred the car for its strong driving performance, while 27% liked it because of its large storage compartments, good value for money and number of features compared to competitors.

The automaker added that X90 owners have families with children with a similar buying profile as X50.

“Thanks to our intelligent models, we have managed to raise the overall level of sophistication in cars offered to Malaysian buyers and while the strong market response to our current model lineup is testament to the trust and loyalty we have earned from our customers. Looking ahead, we remain dedicated to delivering vehicles that offer outstanding performance, features, and value,” said Roslan Abdullah, Chief Executive Officer of Proton Edar.