Proton eMAS 7 leads Malaysia EV sales chart in January

Launched in December last year, Malaysia’s first national EV Proton eMAS 7 has hit the mark with the market with 421 units delivered to customers for its first month.

According to Proton, this places the eMAS 7 as the best-selling EV in Malaysia with a 25% share of the overall EV market for January.

“It took just one month for the Proton e.MAS 7 to lead national EV sales, proving Malaysians will make the switch to EVs when the product and price proposition are correct,” said Zhang Qiang, Deputy Chief Executive Officer of Proton Edar.

Current bookings for the eMAS 7 now exceed 4,000 units, and as a result, Proton is offering the launch package benefits to an additional 3,000 units.

The automaker said over 80% of bookings are for the Premium model and the numbers are set to go up over coming months as more units arrive and more dealerships are opened.

Meanwhile, Proton also announced its sales performance for January 2025, totalling 9,914 units for both domestic and export markets, including eMAS and smart cars.

This compares to 12,882 units (ICE cars only) reported for January 2024. Based on the estimated TIV figure, the company’s market share is therefore forecast at 19.7%, an increase from the overall figure of 18.7% last year.