Chery Malaysia begins export of Jaecoo SUVs to SEA market

Chery Corporate Malaysia Sdn Bhd has announced that it will begin exporting vehicles to the Southeast Asian market this year, thereby becoming the first Chinese brand to export out of Malaysia.

According to the company, the move is in line with Chery’s vision to make Malaysia its production hub for the region.

The first phase of the export involves Jaecoo internal combustion engine (ICE) and plug-in hybrid (PHEV) SUVs to Vietnam, which will be followed by more models to other SEA markets such as Thailand, Brunei, the Philippines, and Singapore.

Leo Chen, Vice President of Chery Corporate Malaysia, said the company is progressing well towards establishing Malaysia as its production and research and development (R&D) hub in Southeast Asia.

“Expanding our exporting capabilities enhances our production capacity to meet the region’s growing demand. Furthermore, Chery is excited to play a role in boosting Malaysia’s economy, develop local talent and strengthen our supply chain,” he said.

The production for SEA export markets is supported by Chery Corporate Malaysia’s production facility in Shah Alam, Selangor. In preparation to scale-up production for future growth, Chery has also established strategic partnerships with its other local assembly plants in Malaysia.

For the year 2024, the Chery Group achieved record-breaking annual sales of over 2.6 million vehicles, a 38.4% year-on-year increase, with exports reaching 1.1 million units, up 21.4% from 2023.