Alfa Romeo ditches 2027 EV-only target

It appears that more manufacturers are recognising that an all-EV approach may not be the best long-term strategy.

Recently, Alfa Romeo has reportedly made a U-turn regarding its intention to sell only EVs by 2027.

The Italian manufacturer joins brands such as Audi, Lotus, Mercedes-Benz, Porsche, and Volvo in backpedaling its EV-only plans, following a decline in demand and tight competition from Chinese brands.

Speaking to Automotive News, Alfa Romeo’s North America chief Chris Feuell, acknowledged that it is challenging for Alfa Romeo’s 110-strong dealer network in the United States to survive with a portfolio consisting solely of battery electric vehicles (BEVs).

As an alternative, Alfa Romeo will adopt a recently finalised “multi-power” strategy. This strategy includes a combination of petrol, hybrid, and electric powertrains.

“The biggest thing in our product and technology roadmap is transitioning from what was a BEV-only strategy for Alfa to one that us multi-energy,” Feuell said.