Bridgestone Malaysia brings racing simulation experience to university students
Bridgestone Tyre Malaysia has further intensified the e-sports arena in Malaysia by organizing “Bridgestone Rivals: Race to the Top” from June 26 to July 5, 2024.
The simulation racing championship was held at several higher education institutions, including Segi University Kota Damansara, Universiti Tunku Abdul Rahman (UTAR) Sungai Long, and Asia Pacific University (APU), TPM Bukit Jalil, where it successfully attracted over 2,000 visitors, with over 530 participants adding to the excitement.
Bridgestone is the first tire manufacturer to collaborate with Forza Motorsport, one of the leading simulation racing platforms, where participants were given the opportunity to race using a Lamborghini Huracan STO in the Hakone Grand Prix.
The final round of the championship took place at APU on July 5, 2024, featuring 45 students who successfully recorded the best lap times.
It also included a special session for media practitioners and an Open Group Championship for the top 20 public participants.
Michael Chung, Managing Director of Bridgestone Tyre Sales (Malaysia), said, “We are very excited to bring the thrill of racing simulation to university students and motor sports enthusiasts.
“This competition not only bridges the gap between the physical and digital realms, but also provides inspiration and connects the public through a shared interest in motor sports.
In the challenge, three students, Brandon Ho, Chuo Chung Zhi, and Bryan Wong emerged as the top three racers, each taking home cash prizes of RM1,000, RM800, and RM500 respectively, along with trophies and Bridgestone merchandise.
