PROTON has announced its sales performance for April 2023, which saw the national car manufacturer recording sales of 11,025 units for the domestic and export markets.

The figure represents a 17.1% increase compared to the 9,415 units achieved in April last year.

Sales for the first four months of 2024 have also increased to 50,175 units, higher than the 49,702 units sold from January to April 2023.

Total industry volume (TIV) for the Malaysian automotive market meanwhile also grew for the same period to an estimated 59,100 units and a cumulative total of 261,345 units for the year.

Proton’s market share is estimated at 18.7% in April alone while year-to-date market share is forecast to be at 19.2%, maintaining its second position in the overall national automotive sales ranking.

According to national automaker, the X50 years, regained the top spot for B-segment SUVs despite growing competition from the market with 1,642 units sold in April.

Meanwhile, the S70 continues to lead the C-segment sedan sales with 1,635 units sold last month, resulting in cumulative sales of 7,463 units for 2024.

The Saga remains Proton’s best-selling model, recording sales of 5,031 units in April, with year-to-date sales up 8.8% to 23,278 units.

The X70 came in at 552 units, while the Persona and X90 recorded sales of 1,429 units and 312 units, respectively. Iriz added 424 units to its April sales volume, making the total sales to date1,958 units.

“The slowdown in automotive sales in April, where TIV shrank by 16.8% compared to March 2024, can be attributed to the long holiday period as OEMs, dealerships and other members of the local automotive ecosystem took time off to celebrate Hari Raya Aidilfitri,” said Roslan Abdullah, Chief Executive Officer of Proton Edar.

Year to date, Proton export sales volume has surged 38.5% to 835 units as compared to 603 units registered in the same period last year.

Leading the export sales chart is the Saga with 427 units sold year-to-date, an increase of 16% from 368 units from the same period last year. The X50 came in second with 176 units sold while the S70 recorded 89 units in Brunei, its only export market.