Chery Malaysia, Carsome join forces to revolutionise car trade-ins

CHERY Malaysia announced that it has recently signed two Memorandum of Understanding (MoU) with
Carsome and Carsome Academy.

The primary focus of these partnerships is to revolutionise vehicle trade-ins and enhance soft skills within the brand’s network of representatives.

Carsome is making the process seamless for new Chery customers walking into their showroom. Upon opting for a trade-in, customers can have Carsome conduct a vehicle inspection at their preferred location.

Following the inspection, Carsome will promptly offer a price for the trade-in vehicle. Once the offer is accepted, customers can then hand over their old vehicle before or while collecting their new Chery vehicle.

Carsome also threw in a special campaign to Chery dealers by offering an additional RM500 on top of the trade-in offer price for their customers who trade in their vehicles from 15 January to 15 February 2024.

Meanwhile, the second MoU aims to bolster soft skills within Chery’s network of representatives. The agreement will centre on four aspects, namely Upskilling Workfore, Peneraju Skil Motor Vehicle Inspection Programme, Training & Placements and Marketing Initiatives.

Chery Auto Malaysia Vice President Lee Wen Hsiang said both collaborations were timely for Chery Malaysia’s growing customer base over the months since the brand debut in July last year.

“The collaboration with CARSOME will be beneficial and important for our dealers, especially with the increase in customers who seek to trade in their old cars for a new Chery vehicle,” he said.

Additionally, with plans to expand showrooms to 48 outlets by the end of 2024, there will be an increase in the workforce, including sales representatives and managers. Therefore, ensuring the importance of Chery’s customer service becomes a crucial step for the brand’s future success.