The Chery Omoda E5 came with a price tag of RM146,800 when it was launched in Malaysia back in March last year. Now, you can own this electric crossover for under RM120,000.
More specifically, the Omoda E5 is now available at an on-the-road price (excluding insurance) of RM119,818, meaning customers can enjoy savings of RM27,000.
However, hold your horses as this attractive offer coincides with the upcoming Aidilfitri celebrations and is limited to units manufactured only in 2024.
To further sweeten the deal, Chery Malaysia is also including a free wallbox charger valued at RM3,500, a free Vehicle-to-Load (V2L) cable valued at RM500, and RM1,000 in charging credit.
On top of that, owners can also charge their Omoda E5s for free at all Chery dealerships throughout the country.
The Omoda E5 is propelled by a single electric motor on the front axle, generating 201 hp and 340 Nm of torque. The motor gets its juice from a 61 kWh battery pack that promises a driving range of up to 430 km based on the WLTP cycle.
In addition to AC charging at 9.9 kW, the battery supports DC charging of up to 80 kW, which can replenish battery power from 30% to 80% in just 28 minutes.
The EV price war heats up in Malaysia
In addition to the Omoda E5, buyers with the budget of under RM150,000 can opt for the BYD Atto 3 Ultra, which is priced at RM123,800, representing a reduction of RM26,000 compared to the 2024 model. This does not include a cash rebate of RM5,000 for the first 1,000 buyers.
Both models will go toe to toe with the best-selling EV in Malaysia for the month of February, the Proton eMAS 7. This EV is available at a price of RM105,800 for the Prime variant and RM119,800 for the Premium variant, after discounting a cash rebate of RM4,000 offered to the first 6,000 buyers.
Chery Malaysia continues to expand its business with the opening of four new showrooms in Sabah and Sarawak.
In addition to strengthening the presence of the Chery brand, the milestone also highlights Chery’s commitment to providing greater accessibility and enhanced services to its growing customer base in East Malaysia.
With the new openings, Chery now operates four showrooms and two service centres in Sabah, while Sarawak has two showrooms and two service centres in operation along with a body and paint outlet for each state.
As of 2024, Chery has 56 showrooms across Malaysia. The company plans to expand its network to a total of 65 branches this year.
Chery Sandakan
This 1S facility is owned and operated by dealer partner Universal Chery Sdn Bhd. It is located on the Ground Floor, Lot No 1, Taman Wemin, Batu 5, Jalan Labuk, Sandakan, Sabah.
The showroom is open daily – from 8 am to 6 pm (Monday – Friday), from 8 am to 4 pm (Saturday), and from 10 am to 3 pm (Sunday and public holidays).
Chery Tawau
This 3S centre is also owned and operated by Universal Chery Sdn Bhd. Located at TB4005, Taman Berkeley, Batu 1, Jalan Apas, Tawau, Sabah, this facility spans 682 square metres and offers comprehensive amenities, including a showroom, customer service centre, and a service centre equipped with four service bays.
The showroom is open daily – from 8:30 am to 6 pm (Monday – Friday), from 8 am to 4 pm (Saturday), and from 10 am to 3 pm (Sunday and public holidays). The service centre operates from 8 am to 5 pm (Monday – Friday) and from 8 am to 3 pm (Saturday); it is closed on Sundays and public holidays.
Chery Miri
The 3S centre, owned and operated by MP Advanced Automotive Sdn Bhd, is located at Lot 8363-8366, Ground Floor, Block 1, Lambir Land District, Jalan Miri By Pass, Miri, Sarawak.
In addition to the showroom and customer service centre, this 892 square metre facility also features a service centre with four service bays managed by trained technicians.
The showroom is open daily – from 8 am to 5 pm (Monday – Saturday) and from 9 am to 3 pm (Sunday and public holidays). The service centre is open from 8 am to 5 pm (Monday – Saturday); it is closed on Sundays and public holidays.
Chery Imago Mall Kota Kinabalu
In an effort to make it more convenient for customers to purchase new vehicles, Chery has opened a showroom at Lot G-74-1, Ground Floor, Imago Mall Kota Kinabalu. Customers can not only view Chery vehicles up close but also take test drives and make bookings at this location.
Legenda Beringin Holding and Chery Corporate Malaysia recently signed an agreement and marked the symbolic groundbreaking for the Chery Smart Auto Industrial Park located at the Beringin High-Tech Auto Valley (Beringin HTA Valley).
According to Chery Malaysia, the Chery Smart Auto Industrial Park anchors the first phase development of the 800-acre Beringin HTA Valley ecosystem.
Spanning 200 acres, the development of Chery Smart Auto Industrial Park aligns with the Beringin HTA Valley’s phased vision of building integrated township that can attract talent, investment, and innovation, bringing world class automotive manufacturing and cutting-edge technologies to Hulu Selangor.
The facility will also help strengthen Malaysia’s position as a key player in the regional automotive industry.
Targeted for completion in 2026, the Chery Smart Auto Industrial Park is projected to have an initial production capacity of 100,000 vehicles per annum, scalable to 300,000 vehicles per annum. It will be developed at an investment and contribution of RM2.2 billion over a period of 5-years.
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The remaining land area will be allocated for other developments that supports the vision of building a leading hub for automotive innovation, supply chain, vocational training, and technological advancement in the region.
“Chery is proud to be an integral part of this visionary development, where we will establish state-of-the-art manufacturing facilities, integrate cutting-edge smart technologies, and produce an extensive range of vehicles—from internal combustion engine (ICE) models to the latest in plug-in hybrid (PHEV), battery electric (BEV), and energy-efficient vehicle (EEV) technologies.
“We are confident that once completed it will create high-value job opportunities, house a cutting-edge R&D centre, expand vehicle exports to neighbouring countries, strengthen Selangor’s role through a robust supply chain, and solidify Malaysia’s position as a leading automotive hub in ASEAN,” said Chery International President Zhang Guibing.
Chery Corporate Malaysia Sdn Bhd has announced that it will begin exporting vehicles to the Southeast Asian market this year, thereby becoming the first Chinese brand to export out of Malaysia.
According to the company, the move is in line with Chery’s vision to make Malaysia its production hub for the region.
The first phase of the export involves Jaecoo internal combustion engine (ICE) and plug-in hybrid (PHEV) SUVs to Vietnam, which will be followed by more models to other SEA markets such as Thailand, Brunei, the Philippines, and Singapore.
Leo Chen, Vice President of Chery Corporate Malaysia, said the company is progressing well towards establishing Malaysia as its production and research and development (R&D) hub in Southeast Asia.
“Expanding our exporting capabilities enhances our production capacity to meet the region’s growing demand. Furthermore, Chery is excited to play a role in boosting Malaysia’s economy, develop local talent and strengthen our supply chain,” he said.
The production for SEA export markets is supported by Chery Corporate Malaysia’s production facility in Shah Alam, Selangor. In preparation to scale-up production for future growth, Chery has also established strategic partnerships with its other local assembly plants in Malaysia.
For the year 2024, the Chery Group achieved record-breaking annual sales of over 2.6 million vehicles, a 38.4% year-on-year increase, with exports reaching 1.1 million units, up 21.4% from 2023.
Chery Malaysia has recently presented new Chery vehicles to the country’s Paralympic athletes during an event held at the Chery showroom in Glenmarie, Selangor.
It should be noted that these vehicles were purchased by the Paralympic athletes at an exclusive discount offered by Chery Malaysia as a token of appreciation for their contributions in bringing honour to the nation in the field of sports.
During the event attended by the Minister of Youth and Sports, Hannah Yeoh, Chery Malaysia handed over an Omoda 5 to silver medal-winning shot putter Muhammad Ziyad Zolkefli and an Omoda E5 to badminton gold medallist Cheah Liek Hou.
Powerlifting gold medallist Bonnie Bunyau Gustin, who also broke the world record, booked a Tiggo 8 Pro but was unable to attend the ceremony.
In a special initiative last year, Paralympic gold medallists were eligible for a 50% discount on Chery’s SUVs, while silver medalists and athletes who reached the semi-finals and finals received a 30% discount.
Additionally, Chery also offered a 15% discount to all athletes competing in the Paris 2024 Olympic and Paralympic Games.
“Our Paralympians exemplify the strength and resilience that inspire us all. At Chery, we are honoured to stand beside them in their journey, celebrating their victories and supporting their aspirations,” said Michael Chew, Vice President of Chery Malaysia.
Launched in the Malaysian market last June, the Chery Tiggo 7 Pro has a significant responsibility to strengthen the Chery brand’s presence in the country.
As a newcomer, the Tiggo 7 Pro faces considerable challenges, as its closest competitors, such as the Honda CR-V and Proton X70, are indeed formidable. However, after test-driving it, I found that this Chinese SUV is capable of providing stiff competition in its segment.
That said, like other vehicles on the market, it also has its drawbacks. These drawbacks are relatively minor in my view but can still impact the ownership experience.
Engine is powerful but lacks refinement
Believe it or not, the Tiggo 7 Pro is more powerful than both the CR-V and X70, boasting figures of 197 PS and 290 Nm from its 1.6-litre turbocharged engine.
With a seven-speed DCT transmission driving the front wheels, the SUV is capable of accelerating from 0 to 100 km/h in 8.3 seconds, with a top speed of 205 km/h.
On the highway, the combination of engine and transmission performs admirably, offering quick throttle response and smooth gear changes. However, when navigating busy city streets, I found that the powertrain can be somewhat unrefined and occasionally struggles slightly when taking off.
Suspension is a tad too soft
The Tiggo 7 Pro’s suspension system is typical for a Chinese brand vehicle. It is soft and comfortable, with satisfactory shock absorption, which gives me more confidence when traversing uneven roads.
However, the softness of the suspension makes the Tiggo 7 Pro feel a bit unsteady if driven too fast. It can still handle corners well, but if pushed too hard, you can feel it beginning to ‘struggle.’
Clearly, the way the dampers are set is best suited for leisurely driving, but I believe it requires a little of fine-tuning to better cope with Malaysia’s unpredictable road conditions.
Appearance could use a little more pizzazz
Don’t get me wrong; I think the Tiggo 7 Pro is actually rather handsome and stylish. That said, when placed alongside the CR-V and X70, I am confident it would get overshadowed due to its somewhat conventional design language.
The Mercedes-esque diamond-like studs on the grille and full-width rear lights are attractive touches that boost the car’s appeal, yet it’s undeniable that the red brake calipers appear somewhat out of place for a family vehicle.
Additionally, the blue accents on the bumper seem like an afterthought. If you follow the automotive industry closely, you’d know that blue is often used by vehicle manufacturers for EVs, hybrids, or PHEVs, making it seem rather odd on a pure ICE vehicle like the Tiggo 7 Pro.
The Tiggo 7 Pro marks the fourth model launched by Chery Malaysia, following the Omoda 5, Tiggo 8 Pro, and Omoda E5.
Like its three predecessors, the Tiggo 7 Pro plays a crucial role in Chery’s efforts to cement its brand presence in Malaysia for the second time. It enters the fiercely competitive C-segment SUV market, going head-to-head with well-established rivals like Proton’s X70 and the immensely popular Honda CR-V.
As a newcomer, the Tiggo 7 Pro faces significant challenges, as its closest competitors boast impressive credentials proven by encouraging sales figures. However, this Chinese SUV has proven itself capable of standing up to the competition.
What makes the Tiggo 7 Pro particularly compelling is its pricing, which falls below RM130,000. It offers exceptional value, especially in terms of features, performance, and safety, making it a worthy alternative for those seeking quality without breaking the bank.
Aesthetics-wise, the Tiggo 7 Pro may not be as striking as the 2025 X70 or CR-V, but it certainly exudes a stylish, mature image that is capable of appealing to professionals.
While it may not scream for attention, pleasant details such as the Mercedes-esque diamond studs in the grille, the full-width rear light, and tasteful blue accents on the front bumper help it stand out subtly.
The vehicle sports attractive 18-inch alloy wheels, which hide red brake calipers—an unexpected touch for a family-oriented SUV, yet appealing to those who has a desire for sporty touches on their vehicles.
Measuring 4,513 mm in length, 1,862 mm in width, and 1,696 mm in height, the Tiggo 7 Pro is slightly shorter than the X70 and CR-V but boasts greater height compared to both models. Its wheelbase spans 2,670 mm, matching that of the X70 but falling 30 mm short of the CR-V.
Despite its smaller dimensions, the Tiggo 7 Pro’s cabin feels remarkably spacious and accommodating for a family of five. The materials used throughout convey quality rather than cheapness, justifying the already wallet-friendly price tag.
You’ll find leatherette upholstery enveloping much of the dashboard, seats, and steering wheel, complemented by touches of wood trim and glossy black and aluminium accents.
Notably, the dashboard is accented with nice-looking faux carbon fibre trim, complementing the sporty image initiated by those red brake calipers.
In terms of features, buyers will find everything they could possibly desire in a vehicle of this market category. For example, the infotainment system and essential vehicle information are displayed on a sizeable 24.6-inch screen, which actually comprises two separate displays of 12.3 inches each.
Additional offerings include wireless Apple CarPlay and Android Auto, a Sony audio system with eight speakers, a 50W wireless charger, and ambient lighting with 64 colour options.
Convenience features such as dual-zone climate control, six-way power adjustments for the driver’s seat, four-way adjustments for the front passenger, a panoramic sunroof, and Keyless Entry with Walk-Away Auto Lock make for a comfortable and user-friendly driving experience.
Don’t let the Tiggo 7 Pro’s smaller footprint fool you; it’s well-suited for family use. The rear seats are spacious, providing ample thigh support and a comfortable seating angle. The conventional SUV body shape also grants generous headroom for taller passengers.
The boot space, while smaller than that of the X70 and CR-V at 475 litres, remains plentiful. If you need extra room, simply fold down the rear seats for a vast total capacity of 1,672 litres.
On the safety front, there’s no cause for concern, as Chery has equipped this SUV with a host of active and passive safety features, including Autonomous Emergency Braking, Multi-Collision Braking, Blind Spot Detection, Traffic Jam Assist, Adaptive Cruise Control, Lane Change Assist, and more.
If that’s not enough, it also boasts seven airbags and a comprehensive 540-degree camera system complete with markers to assist drivers in tight spaces.
Despite its Chinese origins, the Tiggo 7 Pro does not compromise on quality; the camera displays are notably bright and sharp, outshining some of the more expensive SUVs on the market.
The design is appealing and the features provided are more than adequate but how does the Tiggo 7 Pro perform on the road?
Open the bonnet, and you won’t see much, as the 1.6-litre turbo engine and its associated components are neatly concealed beneath a large plastic cover.
That said, you won’t have any problem feeling the power as the four-cylinder engine produces 197 PS and 290 Nm of torque, surpassing the outputs offered by the three-cylinder engines found in Proton and Honda’s X70 and CR-V.
With a seven-speed DCT transmission driving the front wheels, this SUV is claimed to sprint from 0 to 100 km/h in just 8.3 seconds, reaching a top speed of 205 km/h.
Undeniably, the combination of engine and transmission endows the Tiggo 7 Pro with impressive acceleration, making it a joy to drive on wide-open motorways.
However, navigating busy city streets, I found the powertrain to be less smooth at times, with occasional jerks when initially pulling away.
According to Chery, the powertrain should achieve fuel consumption figures of around 7 l/100 km (14.2 km/l). In my mixed driving of both highways and urban areas, I recorded a consumption of about 8.9 l/100 km (11.2 km/l)—not too shabby considering the slightly aggressive driving style.
The suspension system is quite typical for a Chinese brand; it’s soft and comfortable, providing satisfactory shock absorption, which inspires confidence when tackling uneven roads.
Nevertheless, the softness of the suspension can make the Tiggo 7 Pro feel a bit precarious at higher speeds. While it handles corners well for an SUV, overly spirited driving can lead to the vehicle struggling to maintain composure.
In other words, I believe the Tiggo 7 Pro is better suited for relaxed and leisurely driving, even though it boasts a rather powerful engine and features aggressive design elements like red brake calipers and carbon fibre trim.
Conclusion
If you’re on the lookout for a versatile C-segment SUV that doesn’t cost an arm and a leg, the Chery Tiggo 7 Pro might just be your ideal choice.
While its design may not be the most eye-catching in its class, it makes up with an impressive list of features and satisfying performance.
Concerned about after-sales support? Rest easy, as Chery Malaysia offers a generous seven-year/150,000 km warranty, 24/7 free towing service, and a five-year complimentary service package for the Tiggo 7 Pro.
Chery Malaysia has launched the ‘Great Year-End Lucky Draw’ campaign, providing new Chery customers with the opportunity to try their luck at winning prizes worth more than RM150,000.
The campaign is is part of Chery Malaysia’s ongoing commitment to providing exceptional value and experiences to its customers.
“Many shoppers often look forward to December to shop and celebrate their holidays with friends and family.
At Chery we want to add a touch of excitement to their year-end festivities by introducing this special lucky draw,” said Michael Chew, Vice President of Chery Auto Malaysia.
Running from December 1-31, the Great Year-End Lucky Draw campaign is open to customers who have purchased and registered their new Chery vehicles during the campaign period.
Eligible customers stand a chance to win prizes worth more than RM150,000, including a brand-new Omoda 5 as the grand prize, along with household appliances, video game consoles, and shopping vouchers.
Chery Malaysia is also offering special promotions on across its vehicle lineup. Customers can enjoy savings of up to RM13,000 on the Omoda 5, while the Omoda E5 offers savings of up to RM11,000.
The Tiggo 7 Pro and Tiggo 8 Pro offer savings of up to RM4,000 and RM15,000, respectively.
The Omoda E5 comes with a seven-year/150,000 km vehicle warranty, an eight-year/160,000 km battery warranty, and an eight-year/160,000 km drive unit warranty.
Additionally, Chery Malaysia also offers a one-to-one exchange if the battery’s state of health falls below 70% during the warranty period.
The Omoda 5, Tiggo 7 Pro, and Tiggo 8 Pro are provided with a comprehensive seven-year/150,000 km vehicle warranty, along with complimentary five years of labour service.
Chery Auto Malaysia has announced that it has commenced local assembly operations for the Chery Omoda E5, eight months after it was launched in CBU form. The first unit of the EV has rolled off the production line at the Inokom Plant in Kulim, Kedah.
The accomplishment demonstrates Chery’s commitment to improving local manufacturing capabilities, promoting Malaysia’s industrial growth, and contributing to the country’s transition to a sustainable, electrified automotive future.
The Omoda E5 is the Chery’s fourth vehicle to be assembled in the country, following the Tiggo 7 Pro, Tiggo 8 Pro, and Omoda 5.
“By assembling our cars locally, it not only allows us to provide more competitive pricing but also signifies Chery’s long-term commitment in Malaysia, fostering job creation and skill development within the local workforce,” said Leo Chen, President of Chery Auto Malaysia.
Leo Chen added that the initiative is in-line with the government’s policy of localisation compliance and will support and assist Malaysia to become a regional hub for electric vehicles.
Dato’ Jeffri Salim Davidson, Group Chief Executive Officer of Sime Darby Berhad said the significant milestone reflects the strengthening partnership and shared vision between Sime Darby and Chery.
“Our expertise spans the entire automotive value chain, and assembly is a crucial area of growth and a key enabler for our Motors division. We look forward to achieving many more milestones together as we expand our facility and reaffirm our commitment to advancing sustainable mobility solutions,” he added.
During the line-off event YB Liew Chin Tong, Deputy Minister of Investment, Trade and Industry said, “Chery should be congratulated for the fact that 99% of their assembly workforce here are Malaysians. The industrialisation of Malaysia must mean better jobs and better pay for Malaysians, not more jobs for unskilled foreign workers. Whenever possible, we should automate more and use more technology, instead of hiring unskilled foreign workers.”
He added that, as of 30 September 2024, there were 32,543 Battery Electric Vehicles (BEVs) registered on Malaysian roads. However, 98% of these BEVs are imported as Completely Built-Up (CBU) units.
“With this line-off ceremony, Chery joins the ranks of brands assembling EVs in Malaysia, marking a significant advancement in localizing electric vehicle production.
“Localising as much as possible in terms of manufacturing of vehicles has a balance of payment dimension. In 2023, the automotive sector recorded a total import value of RM62.14 billion, while total export value was RM18.01 billion,” said YB Liew.
The mid-size pickup truck segment is set to be enlivened by the arrival of a new contender from mainland China.
In conjunction with the Chery International User Summit held in Wuhu, Chery showcased a prototype model of the pickup truck known by the codename KP11.
At first glance, one might assume that the Chery KP11 is a model infused with various design elements from well-known pickup trucks.
For example, the front end features layered main headlight designs with L-shaped daytime running lights, reminiscent of the new Mitsubishi Triton pickup truck.
Meanwhile, Ford pickup truck elements can be observed through the front grille structure with a prominent CHERY wordmark, the use of blue color, rear lights, and the presence of side step bars on the rear bumper.
To further accentuate the versatile character of this pickup truck, Chery has incorporated various camping accessories, including a rack on the rear bed and a rooftop tent.
According to local media reports, the Chery KP11 is expected to be offered with a choice of a 2.4-liter turbo petrol engine with plug-in hybrid (PHEV) configuration or a range extender version.
The Chery KP11 is set to be launched in the Asia-Pacific, South America, and Europe markets next year, joining the already competitive pickup truck segment populated with models such as the Ford Ranger, GWM Cannon, Mazda BT-50, Mitsubishi Triton, Nissan Navara, and Toyota Hilux.
Chery Malaysia has announced the opening of its new showroom and service center located at Temasya Glenmarie, Shah Alam.
Operated by Joystar Auto Sdn Bhd, the 3S facility spans 3,090 square meters and features nine service bays managed by trained Chery technicians.
Michael Chew, Vice President of Chery Auto Malaysia said, “Glenmarie is not only located in the heart of Selangor but is also home to some of the most renowned automotive brands. It is only fitting that Chery, with its rich legacy of innovation and technology, continues its journey here, among the industry’s elite.”
He added that the establishment of the new dealership in the Central Region symbolises the brand’s commitment to expanding Chery’s footprint in Malaysia.
The Chery Glenmarie 3S center is located at Temasya Glenmarie, No. 1 & 3, Jalan Perintis U1/52, Glenmarie Seksyen U1, Shah Alam, Selangor.
The showroom is open from 9 AM to 6 PM (Monday to Friday) and from 10 AM to 5 PM (weekends and public holidays).
Meanwhile, the service centre operates from 9 AM to 5 PM (Monday to Saturday) and is closed on Sundays and public holidays.
With the opening of this facility, Chery now has a total of 52 dealerships across the country.
As announced back in June, Chery Malaysia has presented its rewards to the Malaysian Olympic athletes who brought home medals from the recently concluded Paris Olympics.
The national men’s doubles pair, Aaron Chia and Soh Wooi Yik, who clinched bronze medals in the tournament, each received a Chery Tiggo 7 Pro.
Meanwhile, the men’s singles badminton bronze medalist, Lee Zii Jia, also earned himself a Tiggo 7 Pro but was unable to attend the event as he is currently competing in a tournament overseas.
“Their grit, determination, and perseverance throughout the Games are truly inspiring, and we are proud to celebrate their success with a vehicle that mirrors these qualities,” said Michael Chew, Vice President of Chery Malaysia.
The prize presentation ceremony, held at a Chery showroom in Bandar Bukit Puchong, was also graced by the Minister of Youth and Sports, Hannah Yeoh.
“We believe that sports is a unifying tool for Malaysia. We encourage the private sector to play their role in rewarding athletes when they succeed in bringing back medals. What makes Chery’s gesture special is that they are celebrating all medal winners,” said Yeoh.
Launched last June at a price of RM123,800, the Tiggo 7 Pro is powered by a 1.6-litre turbocharged four-cylinder engine that makes 197 PS and 290 Nm of torque.
With a seven-speed dual-clutch transmission (DCT) driving the front wheels, the SUV is capable of achieving fuel efficiency as low as 7.0 litres/100 km.
Additionally, the Tiggo 7 Pro is equipped with plenty of exciting features such as Advanced Driver Assistance System 2.5 (ADAS 2.5), wireless Apple CarPlay and Android Auto, panoramic sunroof, and a premium Sony audio system.
Chery Malaysia said that it aims to continue uplifting local sports talent and contributing to the nation’s success on the global stage, in line with its expansion across the country.
Many people have noted that the recently launched Jaecoo J7 in Malaysia last month bears a resemblance in design to the premium SUV model, Range Rover Evoque.
So, what do you think of the appearance of another Chery-made SUV featured in this article?
The SUV in question is the Chery Tiggo 7 Sport, and according to media reports from Mainland China, this model has already arrived in several showrooms ahead of its official launch scheduled for September.
From the front view, the Chery Tiggo 7 Sport presents a design inspired by the British off-road SUV, particularly in the grille, air intake openings, and the presence of a skid plate.
It is understood that the daytime running light unit also resembles the structure found on the Range Rover Evoque.
Chery Tansuo 06
Jaecoo J7
In addition, the Chery Tiggo 7 Sport features design elements that are nearly similar to the Jaecoo J7/Chery Tansuo 06 model, such as concealed door handles, roof rails, and storage box accessories between the C and D pillars.
The layout of the cabin has not changed much, where the Tiggo 7 Sport also showcases a large infotainment screen, a floating instrument panel, large gear shift buttons in the middle, and two-tone leather upholstery.
The Chery Tiggo 7 Sport is expected to retain the offering of a 1.6-liter turbo engine producing 197 hp and 290 Nm paired with a seven-speed dual-clutch gearbox.
For your information, Chery established a 50:50 joint venture with Jaguar Land Rover based in Changshu, China since 2012 to enable the production of Jaguar and Land Rover vehicles in Mainland China.
CHERY Malaysia is proud to announce that the Chery OMODA 5 has achieved the coveted 5-star rating in the New Car Assessment Programme for Southeast Asian Countries (ASEAN NCAP) safety evaluation.
This outstanding recognition underscores Chery’s unwavering commitment to delivering superior safety and quality in its vehicles.
The current ASEAN NCAP 2021–2025 assessment protocol encompasses four assessment domains, with Adult Occupant Protection (AOP) covering 40.00 points of the overall score, and Child Occupant Protection (COP), Safety Assist Technology (SA), and Motorcyclist Safety (MS) each contributing 20.00 points of the overall score.
The Chery OMODA 5 is the first model under the Chery brand to be evaluated by the ASEAN NCAP. In this assessment, the OMODA 5 demonstrated a strong commitment to vehicle safety, achieving a total score of 88.64 points and earning a prestigious 5-Star ASEAN NCAP rating.
The breakdown includes 36.77 points for Adult Occupant Protection (AOP), 17.36 points for Child Occupant Protection (COP), 19.51 points for Safety Assist (SA), and 15.00 points for the Motorcyclist Safety (MS) category.
Highlights of the Chery OMODA 5’s Safety Performance:
Frontal Impact: The OMODA 5 successfully passed the ASEAN NCAP frontal collision test, which simulates a crash where the car hits a barrier at 64 km/h with a partial front impact. In the test, dummies representing an average adult male are placed in the driver and front passenger seats, while two child dummies—a 3-year-old and a 1.5-year-old— are secured in the back seats. This test confirmed that the vehicle provides effective protection for the driver, front passenger, and children in the event of a collision.
Side Impact Test: The OMODA 5 successfully passed the ASEAN NCAP side impact test, which evaluates how well it protects occupants during a side collision. In this test, amoving barrier hits the side of the vehicle at 50 km/h. A dummy representing an adult driver is placed in the front seat, while two child dummies—a 3-year-old and a 1.5-year-old—are seated in the back. The results confirmed that the vehicle provides strong protection for the driver and child passengers in the event of a side impact collision.
Pedestrian Protection Test: The Chery OMODA 5 also received top score in pedestrian protection, a critical aspect of the ASEAN NCAP evaluation, ensuring the safety of all road users.
Blind Spot Detection Assessment: A critical safety feature, Blind Spot Detection ensures areas the driver cannot see are monitored. The Chery OMODA 5 excelled in this area, achieving a perfect score for detecting blind spots on both the driver and passenger sides of the vehicle.
“Achieving the ASEAN NCAP safety rating is a testament to our continuous commitment to safety, innovation, and most of all to our customers. This rating is not just a badge of honour; it is a promise to our customers that our OMODA 5 cars are built with your safety in mind as our highest priority,” said Michael Chew Chery Malaysia Vice President.
Chew added that the rigorous testing and evaluation process by ASEAN NCAP covered various aspects of vehicle safety, including adult occupant protection, child occupant protection, safety assist technologies, and motorcyclist safety.
“OMODA 5’s high scores across the four categories demonstrate our comprehensive approach to safety and our dedication to continuous improvement,” said Chew during the media announcement of the Chery OMODA 5 ASEAN NCAP in Kuala Lumpur.
The Chery OMODA 5’s advanced safety features played a pivotal role in achieving this recognition. These features encompass multiple airbags, advanced driver assistance systems (ADAS), electronic stability control (ESC), anti-lock braking system (ABS), and more.
Together, they form a robust safety network designed to protect occupants and help prevent accidents.
Chery Malaysia has announced the opening of a new showroom and service centre in Johor, owned and operated by dealer-partner Li Koon Auto Sdn. Bhd.
Located at No. 5 & No. 6, Jalan Kluang Perdana 1, Taman Kluang Perdana, 86000 Kluang, Johor, the new 3S centre covers 896 square meters and provides various services for Chery owners in the vicinity.
These include a fully equipped service centre with four service bays, all staffed by highly trained Chery technicians.
Chery Kluang is staffed by a team of highly trained professionals, ensuring that every customer’s needs are met with the highest standards of quality and care.
“Our mission is to offer high-quality vehicles and ensure that every customer receives the best possible care and support throughout their ownership journey,” said Network Director of Chery Malaysia Soon Boon Ping.
The showroom is open daily – from 9am to 6pm (Monday – Sunday) including Public Holidays. While the service centre is open from 8am to 5.15pm (Monday – Friday); 8am to 12.45pm (Saturday); closed on Sundays and Public Holidays.
Currently, Chery operates six showrooms and five service centres in Johor, along with two body and paint outlets, to comprehensively meet the needs of Chery customers in the state.
IT has been a year since the Chery Tiggo 8 Pro officially entered the Malaysian market. Although we have just received a test unit for evaluation, this segment-D SUV is not unfamiliar to Engear, as we previously conducted a brief test drive when Chery first arrived in Malaysia at the end of 2022.
Since then, for some reason, we focused on the Omoda 5 and Omoda E5. However, it is certainly not too late to thoroughly test the Tiggo 8 Pro. In fact, until now, we still receive inquiries about it, whether through social media DMs or during coffee shop conversations.
Attractive package, worth it?
One of the main attractions that led you to include the Tiggo 8 Pro on your list is its appealing price. It’s “only” RM159,800 for a seven-seater segment-D SUV.
And it certainly doesn’t feel cheap at all. You get high-end features such as a 2.0-liter turbo engine, three driving modes, full LED front and rear lights, 19-inch rims, a pair of 24.6-inch wide display panels with two screens, wood and chrome trim, leather seats, electronic gear knob, Apple Carplay and Android Auto connectivity, and a full ADAS package.
Not only that, everything you can see and touch feels premium and is worth its price, such as the wood and chrome trim on the dashboard and door panels, and switches and buttons with satisfying movements, and interior lighting.
If you were to scrutinize the Chery Tiggo 8 Pro in detail and later told someone that it was worth RM240,000, they might still believe it.
Not satisfied with that, the Tiggo 8 Pro can be equipped with automatic side steps for an additional RM2,999. These steps open automatically every time you open the door, just like in a Range Rover, which costs three or four times as much.
This is the cheapest non-national segment-D SUV, even cheaper than some segment-C SUVs. This makes the writer wonder how they can sell it at this price. Is there no profit at all?
Brand perception
However, it cannot be denied that there is a significant issue that balances the value offered above, that is brand perception.
We all know where Chery comes from, and if you are of the same age as the writer, growing up listening to Limp Bizkit and wearing Adidas Superstar on the weekends, you would certainly know that this is not Chery’s first time in Malaysia.
However, you must know that industrialization in China has progressed rapidly. They started later than Malaysia, but just look at their technological advancements today. And this also has an impact on the automotive industry.
You would likely agree if the writer were to say that vehicles from China can no longer be underestimated. They are now serious in the industry, striving to be the best, and developing rapidly.
For example, look at the mobile phone industry. Apart from their own brands, there are leading global brands that have opened manufacturing plants in China. Are the quality of their products different from those produced in other countries?
If you are truly interested in vehicles like the Chery Tiggo 8 Pro, brand perception is indeed something you cannot avoid.
Ehem, Proton X90, how is it?
Oh yes, when talking about the Tiggo 8 Pro, you can’t avoid discussing the Proton X90 as well. The prices are quite close, ranging from RM123,800 for the Standard to RM152,800 for the Flagship.
The engines are different, with the X90 having a 1.5-liter turbo direct-injection (TGDI) powertrain with a hybrid system, while the Tiggo 8 Pro has a 2.0-liter turbo. Of course, the outputs are different, with the X90 at 177hp and 255Nm, while the Tiggo 8 Pro offers 257hp and 390Nm of torque.
Both SUVs are in the same segment, similar in size, and both can accommodate seven passengers.
Which one to choose? In terms of design, the writer finds the Tiggo 8 Pro to be more stylish overall and with more attractive details. However, you certainly get better value for the X90, as its price is lower due to its national car status (even though both SUVs are designed and developed in China).
Okay, the X90 may not be 100 percent developed in China, as Proton engineers have provided input for the suspension tuning. This is why the Proton X90 has a multi-link rear suspension compared to the Geely Haoyue.
The X90 also benefits from lower road tax, but if you need power and frequently carry many passengers, you might be willing to spend more and choose the Tiggo 8 Pro.
Solid and high-quality feel
Even more enticing, the Chery Tiggo 8 Pro feels very solid, sturdy, and high-quality. Whether examining the exterior details, simply sitting inside the cabin, or driving it, all these aspects give you a premium feeling.
For example, on the exterior, there is an illuminated front logo, automatic side steps as mentioned earlier, and just the right amount of chrome trim, not excessive. The cabin is spacious and the front seats are very comfortable. The first time the writer sat in the driver’s seat of the Tiggo 8 Pro, it felt like being in a car that costs twice as much.
Then, the high dashboard and center console reinforce the premium feel of this SUV. At the same time, all buttons and switches are easily accessible. As for driving, the writer felt that it has more than enough power for daily driving. The writer gained good confidence in handling this Chery Tiggo 8 Pro even on sharp corners.
Only the steering wheel feels a bit light, but the gas pedal and transmission are all quite responsive and have good tuning. In terms of fuel consumption, the writer recorded around 9.9km per liter, considered very good considering the size and driving style of the Tiggo 8 Pro.
Of course, such fuel consumption is not very suitable for daily city driving, unless you can afford it. But it is perfect for taking the family on weekend outings outside the city. Overall, the package offered by the Chery Tiggo 8 Pro is quite appealing with a combination of size, features, and price. This makes the writer excited to see the future Chery models. Perhaps we will also test drive the recently launched Tiggo 7 Pro.
Specifications of Chery Tiggo 8 Pro
Price: RM159,800
Engine: 2.0-liter petrol turbo
Gearbox: 7-speed dual-clutch auto
Power: 257hp @ 5,500rpm
Torque: 390Nm @ 2,000rpm
Chery Corporate Malaysia announced the signing of a Memorandum of Understanding (MoU) with Belia Mahir Project, a non-governmental entity under the National Skilled Workers Organisation.
This collaboration symbolises a significant commitment aimed at fostering career opportunities for Malaysian youth. The collaboration between Chery Corporate Malaysia and Belia Mahir Project is set to bridge the gap between education and employment for skilled workers, offering a seamless transition from graduation to gainful employment within the automotive industry.
This initiative will not only secure promising career paths for the graduates but will also empower them to apply and enhance their skills in promoting best practices within the Malaysian automotive sector.
The Belia Mahir Project actively works to support youths who are not in employment, education or training (NEET) by providing access to higher education and skills training through partnerships with higher education institutions and vocational training centres.
Additionally, the project aids in securing job placements for this target group across various industrial sectors.
“With the recent launch of Chery’s assembly plant in Shah Alam, Selangor, and more in the pipeline, we aim to cultivate a robust workforce of skilled professionals to maintain our commitment to delivering high-quality vehicles and services to our valued customers,” said Executive Vice President of Chery Corporate Malaysia, Leo Chen.
Upon completion of their training and education programmes, graduates recommended by the Belia Mahir Project will have the opportunity to join Chery Corporate Malaysia’s offices and assembly plants nationwide.
The partnership offers selected candidates the chance to contribute to China’s largest vehicle exporter brand, gaining invaluable experience in the automotive industry.
Qualified individuals will receive a competitive minimum monthly income of RM2000, inclusive of comprehensive staff benefits.
“By empowering local talent and fostering collaboration, we are not only supporting Malaysia’s industrial and energy transition goals but also contributing to the growth and development of the automotive industry in the country,” Leo said.
He added that he looks forward to welcoming the talented individuals who will play a pivotal role in advancing Chery’s mission to join the company.
The collaboration between Belia Mahir Project and Chery Corporate Malaysia represents a significant step towards bridging the gap between education and employment for Malaysian youth, ensuring a skilled workforce ready to thrive in the automotive sector.
\The MoU was exchanged with Belia Mahir Project and was acknowledged by Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi who is also the National Technical and Vocational Education and Training (TVET) Council chairman during the flag-off ceremony for participants of TVET initiatives programmes by the Malaysian-China Institute (MCI).
CHERY Auto Malaysia’s third offering, the Chery Tiggo 7 Pro, has been officially launched at a price of RM123,800.
However, the first 2,000 customers will enjoy a special price of RM119,800. The SUV comes with a seven-year/150,000-km warranty, seven-year free towing service and five-year free service.
In terms of size, the Tiggo 7 Pro measures 4,513 mm in length, 1,862 mm in width, and 1,696 mm in height, making it shorter but wider and taller compared to its closest competitor, the Proton X70.
Both models have the same wheelbase of 2,670 mm.
For the exterior, the Tiggo 7 Pro comes with front and rear LED lights, sequential turn signals, ‘diamond’ studs on the grille, and 18-inch two-tone alloy wheels.
It is available in four colours: Bloodstone Red with a black roof, Vanilla Blue, Carbon Black, and Khaki White with a black roof.
Moving inside, there is a wide 24.6-inch display with Apple CarPlay and Android Auto support, a 50W wireless charger, ambient lighting system with 64 colour options, and a Sony audio system with eight speakers.
The front and rear seats, door trims, and steering wheel are wrapped in black synthetic leather upholstery.
Other standard niceties include USB Type A and Type C ports, a panoramic roof, Remote Engine Start, and Walk-Away Auto Lock.
Under the hood of the Tiggo 7 Pro is a 1.6-litre four-cylinder turbo engine delivering a healthy output of 197 PS and 290 Nm of torque.
Paired with a seven-speed dual-clutch transmission (DCT) driving the front wheels, the SUV can accelerate from 0 to 100 km/h in 9.5 seconds and reach a top speed of 205 km/h.
According to Chery, the Tiggo 7 Pro can achieve a fuel efficiency level as low as 7.0 liters per 100 km. It also comes with three driving modes: Eco, Normal, and Sport.
In terms of safety, the Tiggo 7 Pro features ADAS level 2.5, incorporating features such as:
Autonomous Emergency Braking
Multi Collision Brake
Blind Spot Detection
Door Opening Warning
Traffic Jam Assist
Intelligent High Beam Control
Front Collision Warning + Rear Collision Warning
Adaptive Cruise Control + Integrated Cruise Control
Lane Departure Warning + Lane Departure Prevention
Chery Auto Malaysia is proud to introduce a new Chery showroom and service centre in Negeri Sembilan, owned and operated by dealer-partner SS Mobile Sdn Bhd.
Situated at PT 10848, Jalan Desa Cempaka, Taman Desa Cempaka, 71800 Nilai, Negri Sembilan the new 3S centre spans 310 square meters, offering customers a comprehensive experience in vehicle viewing, customer service, and maintenance.
Customers can view the full fleet of Chery vehicles in the showroom, and experience the customer lounge, service centre and workshop. The service centre boasts adequate service bays staffed by trained Chery technicians.
“With the opening of the Chery Nilai dealership, we can now better serve customers in Negeri Sembilan. Customers who previously had to travel from Nilai to Seremban for Chery vehicle services will no longer need to make that journey,” said Soon Boon Ping, Network Director of Chery Auto Malaysia who officiated the Chery Nilai dealership together with Dato’ Johnny Chan, Chief Operating Officer of SS Mobile Sdn Bhd.
The showroom is open daily – from 9am to 6pm (Monday – Sunday and Public Holidays). While the service centre is open from 9am to 6pm (Monday – Friday) and from 9am to 1pm (Saturday); closed on Sundays and Public Holidays.
CHERY Auto Malaysia marks a significant milestone with the roll-out of its 10,000th vehicle since partnering with Inokom Corporation Sdn Bhd.
The accomplishment achieved within just 8 months of commencing operations at Inokom’s state-of-the-art 200-acre facility in Kulim, Kedah, underscores Chery Auto Malaysia’s commitment to growth and excellence in the local automotive industry.
Chery Auto Malaysia and Inokom Corporation formalised their partnership in May 2023 and the first batch of the locally assembled OMODA 5 and TIGGO 8 PRO were delivered in August the same year.
Chery’s soon-to-be launched TIGGO 7 PRO has also commenced assembly at the plant this month with the brand’s all-electric vehicle, the OMODA E5 to join the line-up soon.
With the increasing demand and favourable market reception, Chery Auto Malaysia is enhancing its operations by introducing a second assembly line to increase production efficiency at the plant.
The expansion will boost assembly capacity and better meet the growing needs of Malaysian consumers while also upholding the highest standards of quality control for its products and services.
“Our focus has always been on delivering safe, reliable products to our customers,” said Leo Chen, President of Chery Auto Malaysia.
Chery Auto Malaysia, he adds is dedicated to delivering safe, high-quality, and reliable vehicles for Malaysian consumers.
Chen who was in Kulim to launch the new production line with Andrew Basham, Managing Director of Sime Darby Motors said, “We are committed to maintaining strict quality assurance processes as we expand our operations here in Malaysia.”
Chen said the collaboration with Inokom has been an exhilarating journey and he hopes the partnership remains strong.
“We want to continue offering the best driving and ownership experience to our customers,” he said.
For information on Chery’s full range of vehicles, visit www.chery.my .
