After more than a decade, Proton has made its long-awaited return to the neighboring market of Singapore with the launch of the Proton e.MAS 7 electric vehicle (EV), managed by the new distributor VINCAR Group.
This best-selling EV in Malaysia was officially launched at The Car Expo 2025, which recently took place.
According to Proton’s Chief Executive Officer, Dr. Li Chunrong, “The launch of the Proton e.MAS 7 in Singapore marks an important step in expanding our international market, as well as our commitment to introducing high-quality and advanced EVs to this region.”
“We are confident that the e.MAS 7, with its attractive features and suitability for urban environments, will receive a positive response from Singaporean drivers who are increasingly prioritizing electric mobility,” he explained.
Proton’s return to Singapore aligns with the country’s rapid transition towards green mobility.
The Singapore EV market is reported to have seen a consistent increase from 12 percent in 2022 to 18 percent in 2023, with a target of reaching 55 percent by 2027.
The Singaporean government also aims to provide up to 12,000 EV charging points in 2,000 Housing and Development Board (HDB) parking areas by the end of this year, and 60,000 by 2030.
In Singapore, the Proton e.MAS 7 is offered in six attractive color options, including the new color Moyu Black.
Based on the supplied images, the Proton e.MAS 7 for this market resembles the Prime variant sold in Malaysia, featuring 18-inch wheels (compared to the 19-inch wheels for the Premium variant).
Other features include a 15.4-inch touchscreen, Flyme Auto audio system, and full LED lighting.
The Proton e.MAS 7 is priced starting from S$173,988 (approximately RM565,429).